Is SEO still relevant in an AI-driven world?

Ben Rees, marketing leader, Chief Marketing Officer joins Perry Fletcher in The Impact Room to explore why traditional search tactics are losing their edge and how Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are redefining visibility and the Marketing Playbook.

Learn how to ethically influence AI-powered algorithms.

Build a reputation that scales, and equip your teams for the dual-speed marketing era.

Powered by Douglas Jackson, independent boutique recruitment and Executive search, experts in hiring diverse, impactful leaders for CX, growth and transformation.

Follow Ben here. https://www.linkedin.com/in/benjaminrees/

Learn more: https://www.bjrees.com/services/

Find out more about Perry Fletcher and how he can support your Operational Support Recruitment Functions including Resource Planning, AI, Analytics, Insight and Data Transformations, scale and growth. https://www.douglas-jackson.com/operational-support-ai-data/

If you would rather watch this episode you can do that here. https://youtu.be/ZlSuKrYDqjU

#aeo #geo#seo#marketing #onlinevisibility #cmo #answerengineoptimisation #generativeengineoptimisation

In this episode of The Impact Room, Michelle Ansell speaks with Lyndon Purnell, a seasoned Chief Information Officer and fractional technology leader with more than two decades of experience across digital, cyber security, data and large-scale transformation.

Together they cover: • The real role of a CIO and how it differs from a CTO • Why technology spend is often wasted and how to build value instead • Practical steps smaller organisations can take to reduce cyber vulnerability • How to assess your tech and cyber posture in the first 30 days • Why people, not systems, are the biggest cyber risk • How fractional CIOs are helping businesses access FTSE-level talent without permanent headcount • The leadership mindset required to navigate AI, automation and fast-moving digital change • How leaders can better understand tech without needing to become experts

Lyndon helps unpack

Perfect for CEOs, COOs, operational leaders and boards who want to strengthen resilience, make better technology decisions, and avoid the risks of an increasingly digital world.

Follow Lyndon Purnell here. https://linkedin.com/in/lyndonpurnell

If you would prefer to watch this episode you can do that here: https://youtu.be/DbYkh2QV_e0

Learn more about Douglas Jackson, the independent boutique recruitment and executive search firm who hire more impactful, diverse leaders on a Permanent, Interim, NED and Fractional basis to help your business, thrive, scale, transform and grow. https://www.douglas-jackson.com/services-retained-executive-search-firm/

#hireachiefinformationofficer #cio #fractionalhires

Are customer surveys still fit for purpose?

Adam Elliott, proven Customer Insight Director, Operational Excellence and CX Leader working with brands E.On, Aviva, National Grid joins Perry Fletcher in The Impact Room to explain why traditional survey-based metrics like NPS are becoming obsolete, how can we continue to base our customer strategies and roadmaps on so few survey results? And shares an alternative approach, predictive modelling, is this a better future.

This episode explores: • The collapse of survey reliability (1–2% response rates) • Predictive insight using operational and behavioural data • How AI and advanced analytics accelerate customer understanding • The organisational changes required to shift from reactive to predictive • Real examples from utilities, energy and financial services

Packed with practical value and strategic direction, this episode is essential listening for CX, Voice of Customer, Customer Insight, Operation Efficiencies and transformation leaders building the next era of customer-centric organisations.

Powered by Douglas Jackson experts in hiring diverse, impactful leaders for growth and transformation.

If you would prefer to watch this episode you can do that here.

Follow Adam Elliott here. https://www.linkedin.com/in/adam-elliott-59a63a4/

Learn more about Douglas Jackson, who can help you hire CX and Customer Insight specialists and leadership talent. An independent boutique Executive Search and Recruitment Consultancy and Our Operational Support Practice Area for Insight, AI, Analytics and Strategic Planning. https://www.douglas-jackson.com/operational-support-ai-data/

#customerinsight #voiceofthecustomer #voc #cx #podcast #adamelliott