The "IKEA Effect": Why Linear Video is Dead & How to Get 90% Retention
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The "IKEA Effect": Why Linear Video is Dead & How to Get 90% Retention
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About this listen
Stop talking AT your customers. Start talking WITH them. The data is brutal: Standard video retention is crashing to 10%. But there is a new format hitting 90% completion rates.
In this episode, we deploy the Interactive Video Protocol. We explain why the "Passive Observer" model is dead and how to use Branching Logic to turn every viewer into an active participant. This is the psychology of the "IKEA Effect"—we value what we build.
We Deconstruct:
- The 30X Strategy: Why interactive funnels generate 30x more data points than standard pages.
- Micro-Commitments: How getting a viewer to click "Yes" on a video primes them to click "Buy" on the checkout.
- The "Bodyguard" Filter: Using video to automatically disqualify bad leads before they waste your time.
- Branching Logic: Creating a "Choose Your Own Adventure" sales pitch that feels 100% personalized.
Stop making movies. Start building engines.
Resources:
- Build Your Video Engine: https://www.anentrepreneursmind.com/blueprint
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