The Hyper-Personalization Trap: Why 1-to-1 Marketing at Scale Is Backfiring cover art

The Hyper-Personalization Trap: Why 1-to-1 Marketing at Scale Is Backfiring

The Hyper-Personalization Trap: Why 1-to-1 Marketing at Scale Is Backfiring

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Everyone's doing "personalized" marketing now. Most of it feels creepy. Here's why.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.