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The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

By: Henry Lopez
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About this listen

The How of Business - how to start, run, grow and exit a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run, grow, and exit your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.Levante Business Group, LLC Economics Leadership Management & Leadership
Episodes
  • 572 – Jungle Driving School Franchise with Zach Beutler
    Jul 7 2025

    How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.

    Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-driving-franchise/

    In this inspiring episode, Henry Lopez welcomes Zach Beutler, a seasoned entrepreneur and franchising expert, to share his journey from early franchise ventures to his latest role leading the expansion of Jungle Driving School, a franchise focused on teen driver safety.

    Zach shares his entrepreneurial beginnings, the highs and lows of building small businesses, and how reading The Success Principles transformed his mindset.

    Together, Zack and Henry break down the keys to franchise success, including the power of tactical grit, the role of franchisor support, and how to avoid common traps like sunk cost bias.

    This episode also offers a behind-the-scenes look at Jungle Driving School’s unique teaching model and the advanced tools Zach is using to empower franchisees.

    For any aspiring franchisee or entrepreneur, this episode shares actional advice on the power of grit, growth, and giving back.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    40 mins
  • R351 – Niche Down to Scale Up
    Jun 30 2025

    Niche down to scale up your small business faster.

    Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/

    Focus on the essential and most profitable products or services. Don't try to be all things to all people.

    In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability.

    Henry shares examples from real coaching clients and past guests to illustrate how focus creates operational simplicity, marketing clarity, and ultimately, a more valuable business. You’ll also learn why it’s better to “sell a few things to many” rather than “many things to few.”

    From cash flow advantages to stronger brand positioning, this episode will inspire you to step back, simplify, and make your business more profitable and scalable - one smart decision at a time.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    15 mins
  • 571 – Employee to Business Owner
    Jun 23 2025

    Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.

    Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/

    If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you.

    Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. He explores both the emotional and financial challenges of walking away from a steady paycheck, the perceived safety of a job, and the mental blocks that hold many people back from starting their first small business.

    Henry discusses the importance of mindset, reframing risk, and having a clear, validated business plan. He highlights transferable skills from corporate roles that can set you up for entrepreneurial success, including communication, leadership, budgeting, and project management. He also explains how a side hustle or franchise can offer a smoother path to business ownership.

    The key is to focus on planning, building a financial runway, seeking mentorship, and ultimately taking the leap of faith when you're ready.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    Show More Show Less
    28 mins

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