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The Hop - A Marketing Podcast

The Hop - A Marketing Podcast

By: Purple Bunny Marketing
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About this listen

The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape. We’ll help guide you with tips & tricks, the latest insights, and interviews with our staff and other experts in the field.Copyright 2023 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Stop Wearing All The Hats In Your Business!
    Sep 16 2025

    Are you stuck doing everything in your business; marketing, IT, bookkeeping, AND the actual work? 😅

    In this episode of The Hop Podcast, Matt chats with Jamin from Conetix about why small business owners need to stop wearing all the hats and start focusing on what really matters.

    👉 We cover:

    • Why doing it all yourself can actually hold you back

    • The hidden costs and risks of DIY-ing your IT & marketing

    • What you should outsource first (and what to keep in-house)

    • How letting go gives you more control in the long run

    • Key questions to ask your IT & hosting provider

    If you’ve ever thought, “No one can do it better than me”… this episode will challenge that mindset and show you how to free up your time, reduce risk, and grow faster.

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    23 mins
  • Handing Over the Keys: Is AI a Friend or Foe for Security?
    Sep 2 2025

    In this episode of The Hop Podcast, Matt Taylor-Farrington sits down with cybersecurity expert Martin von Stein from BizGuard to explore the complex and rapidly evolving relationship between artificial intelligence and business security. As AI tools become more integrated into everyday business operations, many are asking: are we handing over too much control and exposing sensitive data in the process? Martin breaks down the real risks behind AI-powered systems, how data is accessed (and potentially exploited), and why blind trust in tech tools can lead to serious consequences. Whether you’re just starting to explore AI or already using it in your workflows, this episode will help you stay smart and secure while scaling with technology.

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    19 mins
  • Simplifying Business Automation: Saving Time with Smart Systems
    May 26 2025

    Automation doesn’t have to be overwhelming, it just needs to be smart. Matthew Taylor-Farrington chats with Sam from Purple Bunny Marketing about practical ways small businesses can use automation to save time, streamline admin, and improve client experiences. From automated onboarding emails and chatbots to smart scheduling tools and follow-ups, Sam breaks down what business automation really means and how to start implementing it without overcomplicating things.

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    17 mins
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