Automation doesn’t have to be overwhelming, it just needs to be smart. Matthew Taylor-Farrington chats with Sam from Purple Bunny Marketing about practical ways small businesses can use automation to save time, streamline admin, and improve client experiences. From automated onboarding emails and chatbots to smart scheduling tools and follow-ups, Sam breaks down what business automation really means and how to start implementing it without overcomplicating things.

Matthew Taylor-Farrington is joined once again by Kira from River 94.9 to break down a real world client success story. Kira discusses how one business used a focused, high frequency radio campaign to grow their client base and expand their team all within a tight three month timeline.

Kira explains why clarity around goals, audience, and outcomes is essential to any campaign’s success. You’ll hear how knowing your objectives, committing to consistency, and aligning messaging with business goals can turn radio advertising into a true growth engine.

AI is everywhere but how can businesses actually use it in practical, meaningful ways? In this episode of The Hop Podcast, Matthew Taylor-Farrington speaks with Jamin Andrews from Conetix about the real-world applications of AI for small and medium-sized businesses. From using tools like ChatGPT and Microsoft Copilot to streamline emails and scheduling, to implementing AI-powered call handling that mimics human interaction, Jamin shares how businesses are saving time, improving efficiency, and even reducing costs through smart AI integration.