Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm without the overwhelm.

Struggling to recruit the right people for your firm? You’re not alone. In this episode of The Bissett Bullet, we tackle the recruitment challenge that’s plagued accounting practices for decades—and offer clear, actionable solutions.

Part 1: The Recruitment Cycle

Whether it’s 2009 or 2025, the complaints are the same: talent is scarce, candidates are entitled, and the best people go to bigger firms. Yet most firms keep doing what they’ve always done, post a job, wait for CVs, and hope someone decent applies. If that sounds familiar, it’s time to rethink your approach.

Part 2: What Actually Works

In the second half, I break down what successful firms are doing differently. This isn’t about throwing more money at the problem, it’s about positioning, messaging, and adapting your recruitment strategy to today’s reality. If you want better people, you need a better plan.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

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4impactdata is an AI-powered platform that helps firms move beyond historical reporting by delivering clear, actionable next steps for your advisory team so that you can provide more value to clients without the guesswork of dashboards. To book a conversation or demo, or to join the 10X Advisory Cohort with resources from Martin, along with 10% off your first year’s subscription, visit 4impactdata.com

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ProNation is a global community for accountants and bookkeepers that gives you peer-to-peer support, expert guidance, and proven strategies to run a more profitable, efficient, and impactful firm. Led by Will Farnell, Lucy Cohen, and Martin Bissett, it helps practices of all sizes grow with confidence and better serve their clients.

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In association with CPA Trendlines