There is a fundamental disconnect between how prospects, candidates and employees think and feel, and the way companies communicate with them. It's a disconnect we see every day in the form of frustrated candidates, less retention, and a mis-alignment between employer and employee.

Meet Jasmine Bina of Concept Bureau. At the heart of what she does is an obsession with decoding the hidden systems within culture, which she and her team use as the insights that drive the brands she builds.

In this conversation, we talk about identity, hiring, and the things she is seeing in her research that might change the way we approach the candidate/hiring manager relationship.

More about Jasmine:

• LinkedIn: https://www.linkedin.com/in/jasminebina/
• Website: https://conceptbureau.com/
• Unseen Unknown podcast: https://conceptbureau.com/unseen-unknown/

Check out https://thedefinitionofinsanity.show/ for the whole podcast series

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You can make the talent you want want to work for you!

Employer branding can serve every company, and how it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• 🛠️ Employer brand resources: http://EmployerBrand.ing
• 🎤 Brought to you by James Ellis, Employer Brand Nerd http://employerbrandnerd.com
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/