If you've been with the same bank, phone company or electricity provider for years, you might be paying what's called a "loyalty tax" - and it's costing you more than you think. This isn't an actual government tax, but rather the extra money you're forking out simply because you've stayed loyal to a service provider while they roll out the red carpet for new customers with better deals.

Today we’re diving into how this system works across industries - from telecommunications to banking - and why loyal customers like you are essentially subsidising the flashy offers companies use to attract new business. You'll discover why that attractive introductory offer you signed up for years ago has likely been surpassed by what new customers are getting today, and how companies bank on your loyalty while quietly hiking your rates.

The good news? Breaking free from loyalty tax is often surprisingly simple, and we'll share practical strategies for doing just that. From the magic question you should ask your providers annually to when it might be worth bringing in professional help, this episode arms you with the tools to stop overpaying for services simply because you've been a loyal customer.

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