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The Harsh Truth About What Your Brokerage Is Really Worth (Most Brokers Miss This)

The Harsh Truth About What Your Brokerage Is Really Worth (Most Brokers Miss This)

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Are you sure your brokerage is really worth what you think it is? In this episode, Norma Rawlings, President of BrokerVMA Inc., reveals how most real estate brokers overvalue their businesses—and lose millions when it’s time to sell.

With 21 years of experience in brokerage M&A, Norma explains: 🏗️ What makes a brokerage sellable

💰 How to calculate true business value (beyond revenue)

🧭 The right time to plan your exit strategy

🧩 How to protect your legacy and your team

If you’re a real estate broker or owner building long-term wealth, this episode will change how you think about value and succession.

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🎧 Listen to Icons of Real Estate Podcast on Spotify / Apple Podcasts

📩 Contact us to share your story or be a guest

#RealEstatePodcast #BrokerageValue #SellYourBusiness #BusinessValuation #RealEstateBrokers #EntrepreneurMindset #IconsOfRealEstate #BrokerLife #Legacy
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