Most golf brands take the shortcut: outsource, import, slap on a logo.

Jared decided to do it the hard way.
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In this episode, we dig into the Hanna Golf story — how a sales guy became a maker, bought a CNC, and built a boutique putter brand rooted in grit, craft, and American-made pride. From betting on himself to cutting through the noise of big brands, Jared shows what it really takes to build something that lasts.
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It’s not just about golf. It’s about what happens when you actually make the thing you sell.

In this episode, you’ll learn:

• How to stand out in a crowded industry without shortcuts

• The lessons (and mistakes) of going from sales to machining

• Why authenticity and American-made still matter to customers

• How to build a brand with zero marketing budget

• The role of social media in growing a small shop into a business

• What golf’s shifting culture can teach manufacturers about customers

Timestamps:
1:24 – Jared’s path from sales to starting Hana Golf
5:23 – Finding a niche at the $300–400 putter price point
7:10 – Learning CNC the hard way (and why it mattered)
12:24 – Selling direct: courses, online, and word of mouth
13:11 – Why storytelling and social media fuel growth
14:07 – The sound and feel of a CNC-milled putter
20:28 – Building an audience online as “free marketing”
23:07 – How golf’s culture shift mirrors blue-collar roots
29:11 – Where to follow Hana Golf and Jared’s journey

Resources:

Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/

Jared's LinkedIn: linkedin.com/in/jared-doerfler-4b04a62b

Hanna Golf Website: hannagolf.com

Lights Out Podcast: https://makingchips.com/show/lights-out/

Buy the Numbers Podcast: https://makingchips.com/show/buy-the-...