Most new coaches never make it past their second year in business—and it’s not because they’re bad at coaching. In this episode, sales mentor Tessa Lynne Alburn joins Michael Whitehouse to reveal the truth the industry won’t tell you: coaching certification doesn’t prepare you for sales. If you’ve been told to just “raise your vibe,” build a website, or run a summit without learning to sell, this conversation is your wake-up call. Learn what actually works to enroll clients with authenticity, integrity, and consistency.

🎯 Connect with Tessa Lynne Alburn:

Website: https://withtessa.com

🎧 Want to meet guests like this or be featured on great podcasts?

Register for the next Podapalooza event:

👉 https://guywhoknowsaguy--checkingout.thrivecart.com/podapalooza/

🎙️ Connect with Michael Whitehouse:

Website: https://www.guywhoknowsaguy.com

Events: https://www.summits.fun

Get the 9 Foundational Questions of Business: https://www.guywhoknowsaguy.com/9qbook

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com

What if your brand could speak directly to the hearts of the people you’re meant to serve? In this episode, Michael Whitehouse talks with Rich Kozak, founder of RichBrands, who shares how real branding starts from the inside—with your purpose, your vision, and the impacts you’re meant to make. With 49 years of experience and a servant’s heart, Rich breaks down what branding truly is (and what it isn’t), the four elements every lasting brand needs, and how clarity can speed you into your divine purpose. This is branding for people who care deeply—and want to grow authentically.

🔗 Connect with Rich Kozak:

Website: https://richbrands.org

Free Masterclass: https://brandfirstordie.com

🎙️ Connect with Michael Whitehouse:

Website: https://www.guywhoknowsaguy.com

Upcoming Events: https://www.summits.fun

Get the 9 Foundational Questions: https://www.guywhoknowsaguy.com/9qbook

Mary Gaul is a business coach, speaker, and founder of Success Magnified. In this episode, she shares how she helps women solopreneurs turn big ideas into focused action—with clarity, confidence, and fun. We talk about managing idea overwhelm, creating aligned offers, and building the accountability needed to truly grow. If you're feeling scattered or stuck, Mary’s practical, heart-centered guidance is just what you need.

🎯 Connect with Mary Gaul:

Website: https://www.successmagnified.com

🎙️ Connect with Michael Whitehouse:

Website: https://www.guywhoknowsaguy.com

Events: https://www.summits.fun

Get the 9 Foundational Questions of Business: https://www.guywhoknowsaguy.com/9qbook