Send us Fan Mail

Most customers do not go from discovery to purchase in one straight line. They compare options, check reviews, watch videos, look for outside opinions, and increasingly use AI to speed up early research. In this episode, we look at how people actually make buying decisions today and the one thing that matters more than any single platform—and what that means for the content brands create.

Full article: https://techhelp.ca/how-customers-decide-to-buy/

Features AI-generated narration.

Send us Fan Mail

Having a large audience no longer explains reach the way many businesses think it does, and in this episode, we unpack the shift. We look at what major platforms have revealed about how their feeds work and why discovery is becoming more open in some ways.

If you are building a brand, not just chasing views, this episode will help you think more about what social reach is actually doing for your business.

Full article: https://techhelp.ca/why-social-media-audience-size-no-longer-explains-reach-like-it-used-to/

Features AI narration.

Send us Fan Mail

Google says publishers will get an AI Overview opt-out, but that does not solve the underlying issue. In this episode, we look at why regular users like AI Overviews, why Google has every reason to keep pushing them, and why publishers and brands should pay close attention to what an opt-out choice really means.

Full article: https://techhelp.ca/google-says-publishers-will-get-an-ai-overview-opt-out/

Features AI narration.