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The Ground Game Podcast

The Ground Game Podcast

By: Justin Piche and Clay Hepler
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Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

© 2025 The Ground Game Podcast
Economics Leadership Management & Leadership
Episodes
  • Episode 54: Land Investing Stories: When Real Deals Get Messy (and Profitable)
    Oct 9 2025


    🎙️ Welcome to The Ground Game Podcast! 🎙️
    Join hosts Clay Hepler and Justin Piche in this exciting episode of The Ground Game Podcast, your ultimate guide to mastering the art of land investing, team building, and land development. If you're interested in a raw, transparent look into what it takes to build a seven-figure land investment business, this podcast is for you!
    In this episode, Clay and Justin dive deep into:

    • Real-Time Land Investing Stories: Clay shares a recent experience with an underperforming transaction coordinator, discussing the tough decisions that come with leadership and the importance of accountability in a growing business. Justin reflects on a challenging deal in Florida, highlighting the critical need for clear communication and effective processes in land development.
    • Navigating Team Dynamics: The hosts discuss the complexities of managing a growing team and the challenges that arise when transaction volumes increase. They emphasize the importance of having robust systems in place to ensure nothing falls through the cracks.
    • Lessons Learned from the Field: Clay and Justin share valuable insights from their experiences, including the necessity of proactive problem-solving and the importance of maintaining strong relationships with buyers and realtors to avoid misunderstandings.
    • Persistence in Closing Deals: Clay recounts a dramatic story of a deal that almost fell through due to a seller's erratic behavior, illustrating the importance of not giving up when there’s a significant opportunity on the line. Justin adds his perspective on the emotional rollercoaster of navigating complex deals and the lessons learned along the way.
    • Building a Sustainable Business: The episode wraps up with a discussion on the importance of creating a business that supports your lifestyle, not the other way around, and how effective leadership and team building can drive success in the land investing space.

    This episode is packed with valuable insights and actionable advice that you won't find anywhere else. So, if you're ready to take your land investing game to the next level, hit play and join us on this exciting journey!

    Hosts:

    • Clay Hepler: A seasoned real estate entrepreneur driven to build an eight-figure land flipping and development business.
    • Justin Piche:

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
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    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Show More Show Less
    46 mins
  • Episode 53: How to Build Credibility in a Skeptical Market
    Oct 1 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️


    In this episode, hosts Clay Hepler and Justin Piché tackle the pressing issues facing land investors today, including the impact of inexperienced investors on the industry’s reputation.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about their experiences at the Land Scaling Summit in Dallas. Clay shares his surprise at not owning cowboy boots despite living in Texas, while Justin reflects on his journey and the importance of personal branding in land investing.
    The State of the Land Business:
    The hosts discuss the concerning trend of inexperienced investors entering the market and how they can inadvertently harm the reputation of seasoned professionals. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.
    Adapting to Change:
    Clay and Justin share actionable insights on how to differentiate yourself as a legitimate investor. They discuss the importance of transparency in transactions and how to establish credibility through online presence and communication.
    Communication and Team Dynamics:
    Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.
    Founder Burnout:
    The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.
    Tech and Data Management:
    The episode wraps up with a discussion on leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.
    If you're feeling the pressure of the evolving land investing landscape, this episode is packed with insights and strategies to help you navigate the challenges ahead!

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Show More Show Less
    44 mins
  • Episode 52: Lessons from Year One – Land Deals, Business Growth & Market Moves
    Sep 25 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché take you behind the scenes of the Land Scaling Summit in Dallas, where they reflect on their journey over the past year and discuss the evolving landscape of land investing.

    Key Highlights

    Personal Updates:

    Clay and Justin kick off the episode with some light-hearted banter, reminiscing about their experiences at the summit. Clay shares his excitement about returning to an event he missed last year, while Justin discusses his role as a speaker and the launch of Terra Data Consulting, a new venture by his data manager, Courtney.

    The State of the Land Business

    The hosts address the concerning trend of many investors exiting the land business, discussing the reasons behind this shift. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.

    Adapting to Change:

    Clay and Justin share actionable insights on how to adapt your business strategy in response to market fluctuations. They discuss their recent changes in marketing strategies, including cutting PPC spending and shifting to SMS marketing, as well as the importance of targeting specific sub-markets for better lead quality.

    Communication and Team Dynamics:

    Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.

    Founder Burnout:

    The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.

    Tech and Data Management:

    The episode wraps up with a discussion on the importance of leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.

    If you're feeling the pressure of the evolving land investing landscape, this episode is packed with insights and strategies to help you t

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Show More Show Less
    57 mins
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