The Mormon church has been undergoing a massive rebranding effort ever since 2018 when they literally updated the style guide to stop referring to themselves as Mormons. The changes have been pervasive. Join Ella Boleynn as she probes into the reasoning behind these changes and the impact they are having on investigators, active members, and those who have left the church. Discussions include: - What ever happened to the I’m a Mormon campaign? - The insidious nature of primary and Christmas programs that don't seem "Mormon" - Milk before meat as a means of manipulation - Will calling someone "Mormon" eventually be considered bigoted language? - Closed community as evidence of the Mormon church being a cult - How the great Mormon rebranding undermines ExMormon stories and stories showing the truth about the church. - The power of language in the cult of Mormonism - What the label "ExMormon" means to me - My argument for why calling it The Mormon Church is actually more truthful than calling it The Church of Jesus Christ of Latter-day Saints - The necessity of using church-approved language to reach those who are garment-deep in the gospel - Tell me what you think about the great Mormon rebranding on Threads @ellaboleynn

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https://livinginretrospect.com/my-links Links and references shared: https://news-kh.churchofjesuschrist.org/article/-i-m-a-mormon-campaign https://www.churchofjesuschrist.org/church/news/mormon-is-out-church-releases-statement-on-how-to-refer-to-the-organization?lang=eng https://newsroom.churchofjesuschrist.org/style-guide