The Great Aha cover art

The Great Aha

The Great Aha

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 In 1914, Ed Tucker, a once-staunch stagecoach driver, sees the light and buys a Ford Model T, never to look back. This story shows how swift adoption of a revolutionary new innovation happens when the benefits of that new technology are compellingly evident — and meet human needs head-on. It’s why electric vehicles haven’t taken over the world as swiftly as people thought they would — they simply aren’t the no-brainer the Model T was.

To see the art in the story, visit energyphile.org/aha.
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