The Gold Front Category Design Canvas
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The Gold Front Category Design Canvas
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About this listen
Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember.
This is the actual tool we use to help tech companies design new categories. Did we mention it’s Mario-themed?
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.