Host Simon Hodgkins catches up with David Carson, a marketing innovator and creative strategist who has turned the idea of "dumb thinking" into a superpower. With a rich background in advertising, entertainment, and brand innovation, David shares his unconventional philosophy that might inspire your next big idea.

00:00 - Introduction & Welcome

01:45 - Dumb Ideas as the Secret Sauce

02:19 - What is Demify?

05:25 - Dumb Ideas that Changed the World

10:05 - The Trap of Being Too Smart

15:09 - AI & Generating Dumb Ideas

20:38 - Working with Big Brands

26:07 - Final Thoughts: Let Your Dumb Ideas Fly

Listen to The Global Discussion

Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

Web ► https://www.theglobaldiscussion.com⁠

YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes

Host Simon Hodgkins welcomed a genuinely inspiring guest: Kim Mackenzie-Doyle, Instigator and CEO of The Big Idea. With a powerful personal story and a passion for reshaping education through creativity and problem-solving, Kim is not just talking about change—she’s building it from the ground up.

00:00 – Welcome & Guest Introduction

00:26 – From Trauma to Firestarter

02:10 – Discovering Design & Defying Expectations

03:40 – The Birth of The Big Idea

06:30 – Education Reform, ADHD, & Mass Collaboration

09:59 – Behind the Scenes: How The Big Idea Works

12:33 – Real Stories, Real Impact

15:05 – What’s Next for The Big Idea & Kim

Listen to The Global Discussion

Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

Web ► https://www.theglobaldiscussion.com⁠

YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes

In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity.

00:00 - Welcome & Introduction to Matt Lyles

00:44 - Matt’s Journey: From FedEx to CX Consultant

04:11 - AI vs. Human Touch: Finding the Right Balance in CX

06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting

09:42 - The Power of Community: What is CX Accelerator?

12:50 - The Business Case for Customer Experience and Simplicity

15:33 - The Simple Brand Podcast and the Link Between CX & Employee Experience

Listen to The Global Discussion

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.

Join the newsletter for updates on new episodes.