Jonathan Rolley isn’t just talking about ad performance — he’s measuring what happens inside your brain when you watch one. In this episode, the founder of Undivided shares how a life-altering brain tumor launched him on a mission to decode how memory, emotion, and decision-making actually work. You’ll learn why most brand campaigns fail to stick, how neuroscience can predict effectiveness, and why true marketing mastery lies in triggering the right chemical reactions. If you want to make your brand unforgettable — this one is unmissable.

Jeremy Sirota, CEO of Merlin—the world’s largest member-led music rights organization—joins us to share how he’s reshaping leadership, creativity, and decision-making in the digital music age. From throwing out traditional corporate playbooks to asking his team how they'd destroy the company, Jeremy reveals the unconventional frameworks that fuel innovation. We dive into bad ideas, “Cheeto moments,” creative scaffolding, and how curiosity drives real progress—not just in music, but in any industry.

If you're leading a team, building something new, or just trying to think differently, this episode is a must-listen.

Nicole Ayres, co-founder and Chief Creative Officer of Jumpsuit, shares how intuition, storytelling, and a little bit of magic built one of the most unconventional creative agencies in the industry. From coffee shop owner to full-time ministry to selling a tech company spun out of her own agency, Ayres breaks every rule in the book and rewrites better ones. She reveals why the best brands create lore, not just logos, and how spiritual practices like psychedelics and telepathy are shaping the future of conscious business.

This episode is about branding, but also about self-trust, healing, and building a career where you can bring your whole self to the table.