In an era where attention is fleeting and the competition for voter engagement is fierce, the role of media production in political campaigns has never been more critical. In this episode, we sit down with Melanie McGhee from MeanGreen Media to explore the evolution of political ad production. From automated video editing to hyper-personalized messaging, we’ll discuss the cutting-edge tools redefining campaign media and what’s next in the rapidly evolving landscape of political advertising.

Women candidates have made historic gains in political representation, yet challenges persist. This episode examines how gender shapes voter perceptions, campaign strategies, and election outcomes. Our expert guests explore whether voters hold women to different standards, how media portrayal influences public opinion, and how partisan divides affect attitudes toward women in leadership. We'll also discuss strategies to counter gender bias and how generational shifts are redefining the future of women in politics.

In this episode, we are joined by Jennifer Lawless, a leading authority on gender and politics, to explore the critical role women are playing in reshaping the political consulting landscape. We’ll dive into her research on political ambition, the evolving participation of women in political leadership, and how these changes are impacting campaign strategies. Jennifer brings her wealth of knowledge to discuss the barriers women face in political consulting, the importance of mentorship and representation, and the shifting voter dynamics that consultants must understand to succeed in the future. As gender dynamics continue to influence voter behavior and candidate selection, Jennifer offers a compelling look at what these trends mean for political consultants and strategists.

In this episode, we talk to Sara Fagen, CEO of Deep Root Analytics and former White House Political Director, to examine how technological advancements are reshaping the political consulting industry. With elections becoming increasingly data-driven, campaigns must adapt quickly to digital disruptions while staying true to strategic fundamentals. Sara shares her expert perspective on how consultants can harness data, media, and emerging tech to build winning campaigns in today’s fast-paced political environment.

This episode features Patrick Ruffini, renowned GOP pollster and author of Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP - a book that the NY Times’ Ezra Klein wrote: “predicted the 2024 Election.”

This episode is hosted by the co-chairs of AAPC’s New York Metro Chapter, Bradley Honan and Chapin Fay. Bradley is CEO & President of Honan Strategy Group, a Democratic polling and data analytics firm and Chapin is a seasoned Republican communications strategist and Founder of Lighthouse Public Affairs. This conversation will delve into the electoral realignments shaping American politics, as reflected in the 2024 election.

In this episode, we welcome journalist and political strategist Sasha Issenberg to discuss his new book The Lie Detectives and how disinformation is transforming modern campaigns. This conversation focuses on the future of political strategy in a world where the traditional rules of engagement are constantly being challenged by misleading digital content. We’ll examine how the fight against misinformation is reshaping political consulting, from the strategies used by digital teams to the ethical considerations campaign managers must navigate.

This episode was recorded on October 10, 2024.

In the final weeks leading up to Election Day, gaining an edge in the race to win comes down to precisely targeting the voters who will make the difference. Join Jackie Huelbig (Basis Technologies) and Paul Westcott (L2) as they explore the science behind creating a data-driven model to reach the universe of voters who are likely to return their ballots and shape the outcome of your race. Drawing on L2's 50+ years of experience in voter data, Paul also shares how the evolution of voter engagement—from basic targeting to advanced hyper-targeting and AI-driven insights—has changed the game and where things are headed.

In this episode, the AAPC brings you a discussion on the intersection of politics and social media influence. Join Kelly Gibson and Ryan Davis and learn the ins and outs of collaborating with social media influencers and how these partnerships are shaping the modern political landscape. From navigating the complexities of online engagement to understanding the impact of influencer partnerships, join us for an exciting episode where we chat with experienced consultants about the fascinating world of influencers in politics! Follow us on social media @TheAAPC