In this episode, Brian and Andrew sit down with Isaac Rogers, CEO of Sago Health, for an in-depth conversation about the rapidly changing world of healthcare research.

Isaac shares his path from technology entrepreneur to leading one of the most respected names in healthcare insights. Together, they explore how qualitative and quantitative research are merging, how artificial intelligence is shaping the future of patient and physician studies, and why the healthcare sector is becoming one of the most innovative areas in the research industry.

• Isaac’s Journey: How a single lunch meeting with Jim Bryson set the stage for an unexpected and rewarding career in market research.

• Sago Health’s Mission: What the company’s new independent structure means for clients and the healthcare research community.

• Hybrid Research: Why integrating qualitative and quantitative methods provides a more complete view of both patient and physician experiences.

• AI and Synthetic Data: How technology is helping researchers reach hard-to-find audiences and improve efficiency in healthcare studies.

• Industry Trends: How pharmaceutical companies, medical device manufacturers, and healthcare systems are adopting new methodologies faster than ever before.

Stay tuned until the very end of the episode to hear blends of expertise, humor, and practical insights!

Connect with Isaac Rogers on LinkedIn: Isaac Rogers

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