Why generic AI fails in ERP and how industry-specific intelligence unlocks real value. PwC’s Frank Ruland shares use cases, integration challenges, and what’s next for AI-powered, future-ready ERP systems.

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In this episode, Richard Howell speaks with PwC’s Frank Ruland about the shift from generic AI to industry-specific intelligence in ERP. They unpack why context is critical, explore real-world use cases in manufacturing and retail, and discuss integration, adoption, and data challenges. The episode closes with a forward look at agentic AI, robotics, and how ERP remains the foundation for future innovation.

⁠⁠⁠⁠⁠⁠⁠⁠Download Episode Transcript⁠⁠⁠⁠⁠⁠⁠⁠

Useful Links:

⁠⁠⁠⁠⁠SAP Cloud ERP⁠⁠⁠⁠⁠

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SAP S/4HANA Cloud ERP: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

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Guest: Frank Ruland, Director Industries and Innovation, PwC Deutschland

Frank Ruland leads Industries and Innovation topics globally within PwC’s SAP alliance organization. In this capacity he is responsible for strategic innovation topics across PwC’s alliance with SAP, from Business AI, Cloud ERP and Business Data Cloud to industry differentiation. He works closely with experts across the PwC network in industries, technology, data and AI and ERP/Digital transformstion. And with other technology alliance partners in the SAP ecosystem.

Prior to joining PwC, Frank has been working with SAP directly and in various roles in consulting, product management, business development, and partner management with a special focus on industries, supply chain, and purchasing as well as M&A and alliance topics for more than 20 years.

And if you want to go back further in history, Frank also worked in the automotive industry at the interface between IT and business departments.

In parallel to his corporate career, Frank subscribes to life-long learning and he received his Executive MBA degree from Mannheim Business School and ESSEC in Paris.

You can follow Frank on social media at https://de.linkedin.com/in/frankruland

Host 1: Richard Howells, SAP

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Follow Richard Howell on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠

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Key Topics: ERP, enterprise resource planning, industry AI, domain specific AI, SAP, PwC, digital transformation, predictive maintenance, retail analytics, manufacturing AI, business processes, AI in ERP, enterprise AI, automation, data integration, agentic AI

Join the conversation with Under Armour's cybersecurity expert Gaurav Singh to dive deeper into cyber endurance. Learn zero-trust strategies to secure your cloud ERP and stay agile in API-driven systems.

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This Future of ERP podcast episode explores cybersecurity resilience in ERP systems, emphasizing endurance and agility to protect brands and supply chains. It highlights the shift from on-premises as a "black box" to cloud-first, API-driven environments that demand new security approaches. Zero trust architecture emerges as essential for securing modern ERP, given its openness to external threats. Daily security practices, like layered defenses, parallel athletic endurance to stay ahead of evolving cyber adversaries. Operational challenges include balancing availability with patching, prioritizing business continuity over rigid security timelines. Policies, standards, and controls form the foundation, supported by people, processes, and technology to safeguard sensitive data. A performance mindset fosters resilience through regular testing of business continuity and disaster recovery plans. Strong cybersecurity shifts from a cost center to a business enabler by partnering with teams rather than blocking initiatives. The future of ERP is predicted to be API-first, hybrid, and AI-integrated, heightening the need for proactive identity management. Overall, the discussion calls for continuous learning to keep pace with threats in this dynamic landscape.

⁠⁠⁠⁠⁠⁠⁠Download Episode Transcript⁠⁠⁠⁠⁠⁠⁠

Useful Links:

⁠⁠⁠⁠SAP Cloud ERP⁠⁠⁠⁠

Follow Us on Social Media!

SAP S/4HANA Cloud ERP: ⁠⁠⁠LinkedIn⁠⁠⁠

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Guest: Gaurav Singh, Cyber Security Leader at Under Armour

Gaurav Singh is an SAP cybersecurity manager at Under Armour with more than 19 years of experience and a proven track record of helping organizations protect themselves from cyber threats while maximizing their SAP investments. In addition to his cybersecurity leadership role, Gaurav is an accomplished speaker and published author. He has presented at the SAP conference’s cybersecurity track, been featured in international journals, and been recognized as an SAP Insider Expert.

Gaurav’s expertise spans the entire spectrum of SAP security, including identity and access controls; governance, risk, and compliance; vulnerability management; threat management; incident response; and backup and disaster recovery. He is passionate about going beyond traditional SAP security to implement true cybersecurity, covering all aspects of SAP's secure operations map, from infrastructure to cloud security.

Host 1: Richard Howells, SAP

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Follow Richard Howell on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠

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Key Topics: cybersecurity, ERP, SAP, zero trust, cloud, endurance, agility.