13. Beef on Dairy with Lorna Marshall

Beef-on-dairy is transforming how we think about efficiency, genetics, and profitability in cattle production—and few people have influenced that evolution more than Lorna Marshall, Vice President of Beef Genetics at Select Sires.

In this episode of The Future of Beef Show, Lorna shares how she’s bridging the worlds of dairy precision and beef performance to drive genetic progress across the industry. From genomic testing to smarter sire selection, she lays out how technology and collaboration can help producers raise more consistent, high-value cattle—whether they’re working with commercial herds or crossbreeding programs.

What You’ll Learn:

How genomic testing is reshaping replacement heifer selection Why beef-on-dairy is redefining efficiency for both sectors Key genetic trends driving profitability in modern herds How data and technology are changing breeding decisions Lessons from Select Sires’ approach to innovation and industry collaboration

Links: Future of Beef Show: www.futureofbeef.com Follow us on Facebook , Instagram , TikTok

Connect with Lorna Marshall: www.selectsires.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

12. Ranching Advocacy with Tucker Brown

Ranching isn’t just about raising cattle—it’s about telling the story of where beef comes from and why it matters. Few do that better than Tucker Brown of R.A. Brown Ranch in Texas.

In this episode of The Future of Beef Show, Tucker shares how he’s using humor, transparency, and digital storytelling to connect consumers with the people behind their food. As a sixth-generation rancher, he’s bringing fresh energy to ranching advocacy while still grounded in the values that built his family’s operation.

What You’ll Learn:

- Why advocacy matters for the next generation of ranchers

- How Tucker uses storytelling to connect with consumers and urban audiences

- The role of humor and authenticity in building trust

- Ways producers can amplify their own voices to support the beef industry

- Why transparency and openness are powerful tools for ranching’s future

Links:

Future of Beef Show: www.futureofbeef.com

Follow us on Facebook - Instagram - TikTok

Connect with Tucker Brown: instagram.com/tuckerbrownrab/

Learn more about R.A. Brown Ranch: https://www.rabrownranch.com/

Breedr: www.breedr.co

Farm Journal: www.farmjournal.com

Corteva Agriscience: www.rangeandpasture.com

Markets don’t have to be a mystery. Dave Weaber breaks down the numbers—and how producers can use them to stay ahead of the game.

In this episode of The Future of Beef Show, we sit down with beef industry analyst Dave Weaber, who brings decades of experience helping producers, packers, and retailers understand the economics that drive our business.

Dave breaks down the market forces shaping cattle prices, consumer demand, and packer margins—and explains what those numbers really mean for cow-calf producers, feeders, and everyone along the chain.

From the value of grid marketing to the impact of consumer trends on your bottom line, Dave makes complex economics plainspoken and practical. His insights challenge us to think beyond the ranch gate, connect our herds to the bigger beef business, and capture more value from the cattle we produce.

If you’ve ever wondered how to make sense of cattle markets—and how to use that knowledge to make better decisions for your operation—this is a conversation you don’t want to miss.

Links:

Future of Beef Show: www.futureofbeef.com

Connect with Dave Weaber: www.linkedin.com/in/dave-weaber-a87bb34/

Terrain Ag: www.terrainag.com

Farm Credit Services of America: www.fcsamerica.com

Breedr: www.breedr.co

Farm Journal: www.farmjournal.com

Corteva Agriscience: www.rangeandpasture.com