Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity.

In this conversation, Frederik and Sam explore what it truly means to live and lead in uncertain times. They uncover how breaking rules can be an act of purpose, why discomfort is the birthplace of creativity, and how rewriting the stories we tell ourselves can unlock deeper connection and meaning.

Sam shares his personal experiments around masculinity, courage, and vulnerability, revealing why the most radical thing we can do right now might be to stay open when everything feels unknown. Frederik connects this to the Future Ready Mindstate, showing how curiosity and courage can transform uncertainty into a creative force.

By the end of the episode, you’ll see that uncertainty isn’t something to survive — it’s something to use.
The only certainty is that there is uncertainty. The question is: what will you create from it?

In This Episode:

• Why breaking rules can lead to meaningful conversations and real innovation

• How uncertainty is an experience to feel, not a problem to fix

• Why creativity and conformity are natural opposites

• The emotional science behind courage and change

• • How asking difficult questions opens new possibilities
  • Why children make the best pirates — and what that teaches us about the future

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  Chapters

• 00:00 Intro
  02:32 Nail polish, masculinity, and social experiments
  08:27 Call to action: Be More Pirate
  13:46 Rulebreaker’s playbook: innovation in business and life
  21:01 Children are pirates: curiosity as courage
  22:25 Anything certain? Understanding uncertainty as an experience
  27:17 Built by change: uncertainty as our future coach
  38:49 Mindstate Moment: overcoming a rule responsibly
  43:07 Sam’s future bio: fear, hope, and making a difference
  47:08 A rule to break: stop holding on to one story
  48:53 Experiment: ask a difficult and necessary question

  
  

  Where to Find Sam Conniff:

  Website: samconniff.com
  The Uncertainty Toolkit (book): Pan Macmillan
  Be More Pirate (book): BeMorePirate.com

  
  

  Where to Find Frederik G. Pferdt
  NextLetter – ⁠⁠https://www.nextletter.frederikgpferdt.com⁠Book: whatsnextisnowthebook.com
  LinkedIn | YouTube | Instagram | frederikgpferdt.com

  
  

The Future Is HOW with Suzy Welch.

Suzy is a bestselling author, journalist, and educator — and one of the most authentic voices when it comes to leadership and purpose today.
You may know her from Harvard Business Review, NBC’s Today Show, or through one of her bestselling books, including her latest, Becoming You.

Most people spend their lives searching for their purpose.
But as Dr. Frederik G. Pferdt often says, “What if purpose isn’t something you find — but something you feel, every day?”

In this episode, Frederik and Suzy explore the concept of purpose — and how it shows up in real life and leadership.
Suzy shares her Becoming You methodology, a powerful framework for uncovering purpose through values and aptitudes. Together, they discuss how purpose evolves through life’s changes, how values shape our relationships, and why purpose isn’t a destination, but a compass that keeps us aligned with what matters most.

• Purpose is a compass you keep, not a finish line.

• The Becoming You methodology for discovering your authentic purpose.

• How values can shift over time, especially after major life events.

• Why finding purpose is an iterative process of exploration and reflection.

• The power of daily rituals — from prayer to walking your dog — to stay grounded.

• Why it’s common to feel lost, and how that can lead to deeper growth.

• How understanding your values strengthens both relationships and self-awareness.
• Why teaching others often reinforces your own connection to purpose.

• 
  

  Where to find Suzy Welch:

  
  

• 🌐 suzywelch.com
  📘 Becoming You: The Proven Method for Crafting Your Authentic Life and Career
  🎧 Becoming You Podcast

  
  

  Where to find Frederik G. Pferdt:

  📰 NextLetter — your Friday practice for shaping what’s next
  📖 What’s Next Is Now – The Book
  💼 LinkedIn
  ▶️ YouTube
  📸 Instagram
  🌐 frederikgpferdt.com

  🎵 Music by Andreas Horchler

  
  

  (00:00) Intro
  (03:01) Suzy’s future bio: Living the purpose
  (05:08) The methodology of Becoming You (for classes and couples)
  (08:30) Shared values: The story of a perfect match
  (10:49) Do values change? Formation and expression
  (13:16) Navigating purpose: The iterative journey
  (15:22) Purpose in everyday life
  (16:37) Lost and found: Finding purpose again
  (20:39) Mindstate Moment: Finding future purpose
  (22:56) The lightning round: Superpowers, reflections, compliments, and faith
  (26:15) The last question: Daily rituals — from prayer to walking the dog

  
  

What if every meal could shape the future?

In this episode of The Future Is HOW, I sit down with Michelin-starred chef Dalad Kambhu — a culinary trailblazer who has redefined Thai cuisine in Berlin. Born in Texas, raised in Bangkok, and shaped by New York’s creative energy, Dalad’s journey shows us that food is never just food. It’s imagination. It’s connection. It’s gratitude.

Together, we explore how cooking can become a classroom for empathy, how rituals around the table can transform relationships, and why sustainability isn’t a trend in Thai cuisine — it’s a tradition. Dalad shares her vision of a future where food nourishes not only our bodies, but also our communities and our spirit.

In this conversation, you’ll discover:

• Why food is one of the most powerful acts of creativity.

• How sharing meals can unlock empathy and belonging.

• Simple gratitude practices that can transform your relationship with food.

• Why local, sustainable ingredients are the future of global cuisine.

• How young chefs can embrace their unique voices and rewrite culinary norms.

This episode isn’t just about what’s on your plate — it’s about how every bite can be an act of future-making.

Where to find Dalad Kambhu:

https://www.instagram.com/daladk/?hl=en

https://www.vogue.com/article/kin-dee-restaurant-berlin

Where to find Frederik G. Pferdt:
NextLetter: ⁠⁠⁠⁠https://nextletter.frederikgpferdt.com

Website: ⁠⁠⁠⁠⁠https://www.frederikgpferdt.com/⁠⁠⁠

What's NextIs Now The Book: ⁠⁠⁠https://www.whatsnextisnowthebook.com⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/fgpferdt/⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠https://www.youtube.com/c/frederikgpferdt⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/frederikgpferdt/⁠⁠⁠⁠

In this episode, we cover:

(00:00) Intro
(01:42) Local and sustainable: The Art of Culinary Imagination

(10:36) Dalad's future bio: Paving the way for young Female, Asian, POC Chef's

(12:24) Empowering Future Chefs: Starting to change collectively
(14:09) Kitchen as classroom: Food teaches us about ourselves, our culture, our future

(17:40) Sharing practice: Don't be afraid of new tastes, go local!
(21:00) Dalad's calming rituals: Digital detox, tea, gratitude
(25:14) Mindstate Moment: A future dinner

(30:05) A future recipe: Fresh, plentiful, available to the world
(31:23) Speed round: Flavors, freshness, sharing, cuisine culture and EINSTEIN
(33:54) Closing remarks: Food is your future!

Music: Andreas Horchler