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The Forge House

The Forge House

By: Jonathan Maynard
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You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter your trade, if you’re after real talk on mindset, growth, and business—you’re in the right place. Real Talk. Real TransformationCopyright All rights reserved. Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Win Your Next Hour: Danny Lehr’s 3-Part Formula for Achieving Big Goals
    May 15 2025

    In this episode of The Forge House, we dive deep into the WIN Your Next Hour framework with Danny Lehr—entrepreneur, athlete, speaker, and founder of Caffeine and Kilos. Based on his new book, Danny breaks down the powerful WIN formula (Words, Invest, Note your progress) that has helped Olympians, founders, and everyday dreamers build unstoppable momentum, one hour at a time.

    Learn how to speak your goals out loud to activate belief, invest time and energy to create real skin in the game, and track your micro-wins to build confidence even in overwhelming seasons. This conversation is packed with real stories, practical habits, and actionable next steps—especially for business owners and high-performers looking to reclaim focus and clarity.

    Resources Mentioned:

    • Danny Lehr’s book: Win Your Next Hour

    • Follow Danny: @DannyLehr

    • Caffeine and Kilos: caffeineandkilos.com

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    59 mins
  • Why Business Clarity Scales: Lessons from Chick-fil-A vs. Cookout
    May 13 2025

    In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business.

    While Cookout dazzles with options, Chick-fil-A dominates with discipline. Jonathan challenges home service business owners to stop saying yes to every customer request and instead build a company known for doing one thing exceptionally well.

    Whether you’re feeling stretched thin, working longer hours for smaller margins, or just trying to get traction with your team, this episode will help you trade the chaos for clarity — and show you how that single shift changes everything.

    Connect with Jonathan

    Facebook: facebook.com/iamjonathanmaynard Insta, TikTok, LinkedIn, X: @iamjonathanmaynard Web: www.jjmaynard.com

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    6 mins
  • Stop Drinking Alcohol? Here's What Really Changed When I Did
    May 7 2025

    Stop drinking alcohol—that’s the decision Jonathan Maynard made when he realized his leadership, health, and mindset were at odds with what he was tolerating in his life. In this vulnerable episode of The Forge House, he shares what actually changed when he let go of something that didn’t serve his future.

    No rock bottom. No lecture. Just one business owner getting honest about what was holding him back. Back from energy, to mental clarity, to real self-leadership. If you’ve ever felt like your “off switch” is the very thing stealing your edge, this conversation is your mirror moment.

    Discover how Jonathan’s journey to better fitness and tracking macros led to more aligned decisions in both business and life. Hear how quitting alcohol gave him the boldness to lead without the internal contradiction, and why it’s not about judging anyone else’s path, but finally honoring your own.

    Ready to stop numbing and start building? Don’t miss the link below to the 30-Day Reset Guide and reclaim the rhythms that make you the kind of leader your business actually needs. Get your free copy today at www.jjmaynard.com

    Connect with Jonathan

    Facebook: facebook.com/iamjonathanmaynard Insta, TikTok, LinkedIn, X: @iamjonathanmaynard Web: www.jjmaynard.com

    Why I Stopped Drinking Alcohol Jonathan shares the real reason he made the decision to quit drinking—not because he had to, but because he was ready to stop numbing and start building.

    Alcohol and Business Culture A look at the social norms around drinking in business events, conferences, and everyday settings, and why it’s so easy to stay stuck in that loop.

    The Power of Fitness and Data Jonathan discusses how macro tracking for fitness helped him become radically honest with his habits, revealing where alcohol didn’t serve him anymore.

    You Don’t Have to Quit—But You Can Get Honest Jonathan invites listeners into their own moment of honesty. Not to quit, but to stop pretending they're fine when they know they’re not. It's all about self-awareness.

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    9 mins

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