The Fold cover art

The Fold

The Fold

By: The Spinoff
Listen for free

About this listen

 Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.The Spinoff Economics Politics & Government Social Sciences
Episodes
  • Agencies and out-of-home: how they learned to love each other

    Agencies and out-of-home: how they learned to love each other
    Oct 8 2025
    From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television. Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa. This is the final episode of our partnership with JC Decaux. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    42 mins
  • How is student media surviving – even thriving – in print?

    How is student media surviving – even thriving – in print?
    Oct 6 2025
    Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them all. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    51 mins
  • How JCDecaux is unlocking creative advertising by studying the human brain

    How JCDecaux is unlocking creative advertising by studying the human brain
    Oct 1 2025
    Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    37 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.