The Flower School Business Podcast From Kays Flower School cover art

The Flower School Business Podcast From Kays Flower School

The Flower School Business Podcast From Kays Flower School

By: Kay’s Flower School
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 Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand. Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business. 🌸 Learn how to ✔️Build and brand your flower business with confidence ✔️Master marketing, pricing and selling without overwhelm ✔️Navigate the floral industry with authenticity and purpose ✔️Hear from real florists who’ve grown thriving careers from scratch This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.Copyright 2025 All rights reserved. Economics Education
Episodes
  • The Language of Selling for Florists with Danielle Serpico

    The Language of Selling for Florists with Danielle Serpico
    May 8 2025
    Danielle Serpico is a renowned Mind Coach, 2 Times Best Selling Author, Business Mentor, NLP Master Trainer and Hypnotist, specialising in communication, self-leadership and influence to help entrepreneurs, coaches and professionals master the art of persuasion, sales and self-worth. She believes that ‘your ability to communicate, both to yourself and others —determines your level of self worth and hence success, wealth and fulfilment,’ and so often shares how to grow into the version of you that naturally attracts more. The founder of The BBMM Academy and creator of The M.A.S.T.E.R Method, Danielle has helped thousands transform their lives and businesses by integrating neuroscience, energetics and high-performance strategies. She teaches you how to reprogram limiting beliefs, develop unshakable confidence, and use language as a tool for influence, attraction, and sales. She is also the author of The BlackBelt MasterMind and a highly sought-after speaker who brings a unique blend of science and energy work, combining practical business and sales strategy with subconscious transformation and quantum principles. Danielle’s approach is rooted in freedom, happiness, and alignment — because success isn’t just about money, it’s about designing a life that feels as good as it looks. She has empowered countless individuals to break through self-doubt, master the psychology of influence and scale their businesses with ease —without sacrificing their joy or freedom. Her high-energy talks, transformational coaching and proven methods have helped thousands of entrepreneurs and leaders step into their power, sell with confidence, attract their dream clients and build a business that supports the life they truly want. Website: https://theblackbeltmastermind.com Email: info@theblackbeltmastermind.com A Summary of what Danielle talks about in this masterclass Focus on Emotion, Not Logic: The masterclass emphasizes that people buy based on feelings and experiences, not logic. Instead of immediately discussing price or product features, connect with the customer's emotions. Ask Emotion-Based Questions: Start by asking questions that explore the customer's feelings and desires. For example, instead of asking "Which bouquet do you want?", ask "What feeling do you want to convey with these flowers?". Create a Vision (Future Pacing): Help the customer visualize the positive outcome of the purchase. For example, in the transcript, Danielle suggests asking, "Imagine your sister receiving these flowers. How would she feel?". Build Rapport: Connect with the customer by mirroring their language, validating their feelings, and making them feel seen and heard.1 1. What is customer rapport? (+8 ways to build it) - Zendesk www.zendesk.com Handle Objections Effectively: When a customer says "I'll think about it," don't shut down the conversation. Instead, ask "What specifically would you like to think about?" to uncover the underlying concern. Use Confident Language: Use words like "when" instead of "if" to convey certainty and build trust. Assume the Sale: Approach every customer with the assumption that they are there to buy. Remember You're a Memory Maker: Reframe your perspective. You aren't just selling a product or service; you're creating a positive experience and a lasting memory for the customer. 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further - Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
    Show More Show Less
    59 mins
  • Wedding Florist Mentor Vicky Laffey talks to Deirdre from Kays Flower School

    Wedding Florist Mentor Vicky Laffey talks to Deirdre from Kays Flower School
    May 8 2025
    Welcome to our latest Bloom in Zoom session! In this insightful webinar, we're joined by the incredibly experienced Vicky Laffey, a renowned Wedding Florist Mentor, who shares her invaluable wisdom alongside Deirdre from Kay's Flower School. If you're a wedding florist looking to refine your client consultation process and streamline your business for smoother operations and more bookings, you won't want to miss this! In this video, Vicky and Deirdre delve into: Mastering the Wedding Consultation: Discover key stages and essential elements to create a successful consultation that converts inquiries into confirmed bookings. Streamlining Your Workflow: Learn practical tips and tools, including the power of CRM systems like 17 Hats, to organize your business and save valuable time. Attracting Your Ideal Clients: Understand how to refine your online presence to connect with the right couples and manage expectations effectively. Website Essentials for Wedding Florists: Get advice on whether you need a website, what platforms to consider, and how to make it work for your business (including SEO!). Navigating Client Communication: Learn strategies for prompt and professional communication to build trust and avoid ghosting. Making the Most of Marketing Efforts: We discuss the effectiveness of platforms like Hitched, wedding fairs, and the dos and don'ts of boosting social media ads. Essential Advice for New and Experienced Florists: Vicky shares her top tips for those just starting out and valuable insights for established florists looking to refresh their approach. Plus: Real-world anecdotes, practical advice on creating content, and the importance of networking within the floristry community. Whether you're just starting your wedding floristry journey or looking to optimize your existing business, this webinar is packed with actionable advice to help you thrive. REMEMBER TO: Subscribe to our channel for more floristry tips and webinars. Like this video if you found it helpful. Leave a comment with your questions and takeaways! 🔗 Links mentioned in the video: Link to buy the new Bite Size Sessions - https://www.weddingfloristmentor.com/product-page/bite-size-sessions-single-session-ticket 17hats referral code https://referrals.17hats.com?r=hzkdfgpwrc YouTube video on making your wedding fairs successful https://youtu.be/3a8tZUrbb3Y?si=jmC0VRFpfwASaWfx #weddingflorist #floristmentor #weddingconsultation #flowerbusiness #streamlining #floraldesign #kaysflowerschool #vickylaffey #weddingflowers #businessadvice #floristrytips 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further - Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
    Show More Show Less
    58 mins
  • Simplifying Your Sales Orders with Gemma Wakerley Digital Florist

    Simplifying Your Sales Orders with Gemma Wakerley Digital Florist
    Apr 24 2025

    Sorting orders and deliveries at Florist peaks like Valentines Day, Mother's Day & Christmas as be logistical challenge for retail and studio florists.

    Gemma from Digital Florists explains to Deirdre how they have developed a software system that takes all the headaches or planning and organising orders simply and effectively.

    To find out more about Digital Florist, contact Gemma at gemma@digitalflorists.co.uk

    website : Digitalflorists.co.uk

    Make sure to ask about the Kay's Flower School Discount

    🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

    Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

    Sign up Here

    https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse

    We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

    Check it out there - Free Online Flower Conditioning Program —

    https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

    Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

    Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

    If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

    See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial

    Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
    Show More Show Less
    20 mins

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