The Financial Case for BRM: Millions Saved, Value Delivered | Christina Blincoe cover art

The Financial Case for BRM: Millions Saved, Value Delivered | Christina Blincoe

The Financial Case for BRM: Millions Saved, Value Delivered | Christina Blincoe

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In episode 29 of The IT Business Playbook, I was joined by Christina Blincoe, Business Relationship Director at Black & Veatch. Christina is a passionate advocate for Business Relationship Management and is dedicated to mentoring others to maximize the impact of this role.


• Building Credibility – Christina’s journey from a technical background to BRM leadership, supported by certifications, community, and perseverance.

• Protecting the Function – How to safeguard BRM during leadership changes by proving ROI, aligning to strategy, and influencing major initiatives.

• Demonstrating ROI – Using rigorous financial models to validate proposals, save millions, and strengthen BRM credibility.

• Evolving the Role – From operational delivery to enterprise advisory, plus driving cultural change through mentorship, “culture crews,” and preparing BAs for leadership roles.


Christina also shares her excitement about opening BRM Connect (22-Sep) and her vision for empowering the next generation of BRMs.


If you’re looking for practical strategies to prove BRM value, protect the role, and drive cultural change, this episode is packed with insights.


Ready to join the conversation? Join our Community for further insights from peers and experts within the field: www.bpn.goagora.org



#ITBusinessPartner #CIO #BRMConnect #BusinessRelationshipManagement

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