Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast cover art

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By: Heidi Thompson | Wedding Business Coach Marketing Strategist & Consultant
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About this listen

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.


Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.


This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!


We'll cover questions like:


Getting More Clients:

  • How do I get more wedding inquiries from my ideal clients?
  • How do I book more weddings as a photographer? As a planner? At my venue?
  • How do I turn wedding inquiries into booked clients?


Marketing Strategy & Channels:

  • How do I market my wedding planning business to stand out?
  • Should I focus on Instagram, Pinterest, Google, or paid advertising?
  • Is it worth it to advertise on The Knot and WeddingWire?
  • What wedding planner marketing and event planner marketing strategies actually work?


Sustainable Growth:

  • How do I market my wedding business on a budget?
  • How do I know if my wedding marketing strategy is working?
  • Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!


With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.


Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

© 2025 Evolve Your Wedding Business Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • What I Learned This Year Coaching Wedding Businesses

    What I Learned This Year Coaching Wedding Businesses
    Dec 31 2025

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    What actually moves the needle in wedding businesses and what quietly wastes your time and energy?

    After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily working harder or doing more marketing. And the ones who felt stuck were often doing all the right looking things but still not seeing results.

    In this episode, I’m sharing what I learned this year coaching wedding businesses and what surprised me the most. These are the things I saw over and over again as a wedding business coach working with planners, photographers, florists, stationers, DJs, and more.

    We’re talking about where wedding businesses are getting tripped up, what actually helped people gain traction, and why some changes made a bigger impact than anyone expected.

    If you run a wedding business and you want more clarity on what matters right now and what does not, this episode will give you a lot to think about before you plan your next move.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/342

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
    Show More Show Less
    33 mins
  • Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year

    Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year
    Dec 24 2025

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    Are you setting wedding business goals every year but somehow ending up in the same place?

    You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time.

    And then a few months in, those wedding business goals quietly fizzle out.

    In this episode, we are talking about why that happens and what is actually getting in the way.

    I see so many wedding professionals working hard, trying to book more weddings, and doing what they think they are supposed to do. But without a clear wedding business plan, effort alone is not enough to create real momentum.

    If you have ever wondered why your wedding business goals do not stick, why progress feels slower than it should, or why you keep starting over instead of building forward, this conversation will hit close to home.

    We are digging into what needs to change if you want to stop spinning your wheels and finally create wedding business goals that lead to consistent bookings and real growth.

    If you want to know how to book more weddings without burning yourself out and start following a wedding business plan that actually works, this episode is for you.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/341

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
    Show More Show Less
    23 mins
  • Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn

    Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn
    Dec 17 2025

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

    If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026.

    So what actually matters now when it comes to wedding SEO and how do you get found by more engaged couples?

    In this episode, we are digging into what is really happening with search, how AI is influencing search, and what wedding professionals need to understand if they want to stay visible.

    We talk about how couples search today, what Google is rewarding now, and why SEO for wedding pros is not just about keywords anymore.

    If you want to get found on Google as a wedding vendor, understand how SEO for photographers and other wedding pros is evolving, and make smarter decisions about your website moving forward, this episode will give you clarity.

    Get all the links from this episode: http://evolveyourweddingbusiness.com/340

    ———

    I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

    We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

    Grab your free seat at evolveyourweddingbusiness.com/breakup

    ———
    Find Heidi: Instagram (send a DM!)

    The Wedding Business Collective 🩵 (get your first month for $1)

    Ghosted Lead Booking Wizard 👻

    Wedding Business Shop 🛍️

    Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

    Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

    Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

    The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
    Show More Show Less
    52 mins
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