In today’s episode, we dive into one of the biggest traps business owners and service providers fall into, discounting their rates.

Whether you charge by the hour, per session, or package your work, discounting can quietly erode your confidence, your positioning, your profitability, and ultimately the way clients value your work.

We explore:

• Why discounting creates the wrong expectations with clients

• The hidden cost of lowering your rates (it’s more than just money)

• How discounting undermines your authority and perceived value

• Why hourly rates make this issue even more damaging

• What to do instead of discounting, practical alternatives that protect your worth

• How to communicate your pricing confidently

• The mindset shift needed to stop justifying or apologising for your prices

If you struggle with sticking to your rates, feel guilty about charging what you’re worth, or feel pressure to give discounts to win work, this episode will give you clarity and a more empowered way forward.

Learn more about working with Rich Everett:

Visit: www.everettcoaching.com

$70K to 7 Figures: Case Study in Business Transformation

In this episode, Business Coach Rich Everett breaks down a powerful real-world case study, how one client went from plateauing at $70K in annual revenue to setting the foundations for a 7-figure business, in just three months.

You’ll discover:

• The exact mindset shifts that unlocked rapid growth
• The strategy Rich used to identify hidden bottlenecks and scale sustainably
• How to realign your focus and offer
• The key difference between “working harder” and “building leverage”
• Why inner growth and business expansion always happen hand-in-hand

If you’ve ever felt like you’re working hard but not breaking through to the next level, this episode will show you what it really takes to create quantum growth, both strategically and energetically.

To learn more about working with Rich:

www.everettcoaching.com

In this episode, Rich Everett explores one of the most powerful, yet often overlooked, forces shaping your business: your thoughts.

What you consistently think about becomes what you experience. Whether it’s growth, challenge, or stagnation, your business reality is a direct reflection of your mindset, beliefs, and internal dialogue.

Rich breaks down how thoughts form the foundation of your decisions, energy, and actions and how shifting your thinking can instantly shift what shows up in your business.

You’ll learn:

• Why your inner narrative influences clients, cash flow, and creativity
  

• How to spot limiting thought patterns that quietly block growth
  

• Simple mindset shifts that open new possibilities and opportunities
  

• Practical tools to realign your thoughts with your business goals

If you’ve ever wondered why certain areas of business feel “stuck” despite all your effort, this episode will help you see the hidden cause, and empower you to change it from the inside out.

Connect with Rich Everett:

Website: https://everettcoaching.com