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The Ensley Edge

The Ensley Edge

By: Ensley Real Estate
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About this listen

🎙️ Welcome to The Ensley Edge—your go-to real estate podcast for mastering the Grand Rapids market!

Hosted by Aubrianna Ensley, this podcast is designed for new and experienced agents at Ensley Real Estate, providing the strategies, tools, and insider knowledge you need to build a thriving real estate career.

Each episode dives into key topics, including: ✅ Grand Rapids Market Trends 📈 ✅ Winning with Zillow Premier Office 🏡 ✅ BoldTrail CRM & Lead Management 📊 ✅ Writing Strong Offers & Handling Transactions ✍️ ✅ Marketing, Branding, & Lead Generation 🚀 ✅ Office Policies & Compliance 📑 ✅ Closing Deals & Creating Raving Fans 🎉

🔑 Whether you're just starting or looking to level up, The Ensley Edge will give you the insights, confidence, and competitive advantage you need to succeed.

📅 New episodes every week!

🎧 Get ready to elevate your real estate game with The Ensley Edge!

Education
Episodes
  • Marketing & Lead Generation – Building Your Brand
    May 29 2025

    Ready to attract more clients and grow your brand as a real estate agent? In this episode of The Ensley Edge, we break down the core strategies behind successful marketing and lead generation—from social media tips and email campaigns to networking hacks and proven lead sources. Whether you're a new agent or looking to level up your business in Grand Rapids, this episode is packed with actionable advice to help you stand out and stay top-of-mind. 💼📱💥

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    9 mins
  • Zillow Premier Office – How to Win with Office Leads
    Apr 30 2025

    In this episode of The Ensley Edge, we’re diving into one of the most powerful lead sources available to our agents—Zillow Premier Office. Learn how to make the most of this exclusive program, respond to leads in under 60 seconds, follow up like a pro, and convert more online inquiries into real clients. From scripting the perfect first call to optimizing your Zillow profile for trust and visibility, this episode is your roadmap to dominating online leads.

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    9 mins
  • Contracts & Compliance – Writing Solid Offers
    Apr 24 2025

    In this episode of The Ensley Edge, we’re breaking down how to write strong, compliant offers that win. From the West Michigan Regional Purchase Agreement to key clauses like escalation, appraisal gaps, and inspection waivers, we’ll cover what you need to know to protect your clients and close deals.

    Plus, we’ll go over Ensley Real Estate’s compliance policies and give you quick action steps to build your contract confidence.

    🎯 Next up: Zillow Premier Office – Turning Online Leads into Clients

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    10 mins
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