In this episode of Women of Wealth, we sit down with SF Money Coach, Carrie Friedberg, to explore the powerful intersection of money and psychology - and why so many capable, high-achieving women still feel anxious, ashamed, or overwhelmed when it’s time to talk finances.

Carrie shares her own journey from “financial mess” to full transformation through coaching, and explains how her background as an educator (yes—kindergarten!) shaped her signature approach: making money simple, approachable, and emotionally safe. Together, you’ll unpack common myths about budgeting, how mental health practices like meditation can support financial clarity, and why everyone needs at least one financial confidant.

The conversation also goes deep on relationships and money—including how family history and financial trauma can show up in marriage, what it really takes to align goals as a couple, and practical strategies to prevent the big blow-ups before they start.

In this episode, you’ll learn:

• Why money feels so emotional—and how to move from avoidance to empowerment
• The myth that “budgeting means you’ll never have fun again” (and what to do instead)
• Carrie’s concept of a financial confidant and why it can change everything
• The #1 hidden issue couples face: different money histories + unspoken expectations
• How to align financial goals while still honoring individual dreams
• A practical savings framework (three distinct savings “buckets”/accounts)
• How to set spending agreements that reduce conflict and build trust

Resources mentioned:

• Carrie Friedberg’s website: sfmoneycoach.com
• Book: At Peace With Money: A Holistic Roadmap to Financial Wellness (pre-sale available on Amazon & Barnes & Noble)
• Email: carrie@sfmoneycoach.com
• Free tool: “Financial Partnership Questions” (downloadable on Carrie’s website)

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!