The Emotional Core of Branding with Liana Zavo cover art

The Emotional Core of Branding with Liana Zavo

The Emotional Core of Branding with Liana Zavo

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In this conversation, Liana Zavo discusses the impact of her concierge firm on her understanding of storytelling and brand representation. She emphasizes the importance of emotional connection in branding and how personal interactions can shape a brand's identity.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.