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The "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition

The "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition

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 "We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and talent, after being turned down by every single publisher. Their inspirational story... Plus new ways to find magic in the Season. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.