The music industry is evolving faster than ever, and Will Page, former Chief Economist at Spotify and PRS, is here to break it all down. In this episode of Tileyard The Secret Source Podcast, we explore how streaming has reshaped the way music is created, why AI-generated music won’t replace human creativity, and the challenges facing UK artists in the global market. Will brings a unique perspective, blending economics with storytelling to explain the trends that are defining the future of the music business.

From the rise of digital streaming to the economic shifts behind shorter songs and chorus-driven structures, this conversation uncovers why the industry operates the way it does today. Will reveals the reasons behind the decline of UK artists on global charts, the impact of localisation in music, and how the convenience of Spotify helped it succeed where piracy failed. He also breaks down the $50 billion valuation of the music industry and what it means for artists trying to build sustainable careers.

📸 Image credit: Luciana Soares de Souza

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This episode was recorded at TYX Studios, the home of world-class recording and creativity at Tileyard London. Explore more at https://tyxstudios.com/.