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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How Leaders Should Really Use AI
    Dec 18 2025

    *This is a rerun of a previously released episode

    Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

    00:00 Start

    01:10 Introducing Geoff Woods

    01:23 How AI Enhances Leaders Strategic Thinking

    03:13 AI as a Thought Partner

    04:50 How AI Can Help with Operation Tasks

    06:20 Focusing on the 20%

    07:56 The C.R.I.T. Framework

    13:10 Addressing the AI Culture Shift

    16:20 How is AI Changing Decision Making

    17:39 What's AI's Role in Leadership

    19:26 How to Start Integrating AI Into Your Leadership Practices

    This episode is brought to you by Duct Tape Marketing.

    Free Resource for Business Owners: If you're feeling overwhelmed by marketing, don't miss our CEO Sara Nay's new 30-minute workshop: The Clarity Engine.
    You'll learn a smarter, more strategic approach and get a worksheet to map out your next steps for 2026.

    Join the workshop & grab your free worksheet - https://dtm.world/clarity

    Give yourself the gift of clarity in 2026!

    Show More Show Less
    24 mins
  • The Science of Mindset and Sustainable Success
    Dec 17 2025

    In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn't about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while creating lasting growth. If you're looking to understand the science behind mindset change and build success without sacrificing fulfillment, this episode offers practical insight and clarity.

    Today we discussed:

    00:00 Introduction

    00:59 Meet Diana Pagano

    01:32 Defining 'More' in Mindset

    02:31 Rewiring Your Mind

    04:45 Privilege & Reality Check

    08:14 Fear & Belief Systems

    13:11 Success Mindset Coaching

    16:29 Client Success Stories

    21:03 Universal Strategies

    Rate, Review, & Follow

    This episode is brought to you by Duct Tape Marketing.

    Free Resource for Business Owners: If you're feeling overwhelmed by marketing, don't miss our CEO Sara Nay's new 30-minute workshop: The Clarity Engine.
    You'll learn a smarter, more strategic approach and get a worksheet to map out your next steps for 2026.

    Join the workshop & grab your free worksheet - https://dtm.world/clarity

    Give yourself the gift of clarity in 2026!

    Show More Show Less
    24 mins
  • 10 Questions to Ask Before Hiring an Agency
    Dec 11 2025

    Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.

    Today we discussed:

    00:00:00 Introduction

    00:02:50 Why Marketing Is Hard

    00:04:26 10 Questions Overview

    00:05:14 Question 1: Asset Ownership

    00:07:20 Question 2: Measuring Success

    00:09:11 Question 3: Strategy Alignment

    00:11:09 Question 4: Contract Terms

    00:12:11 Question 6: Reporting Standards

    00:12:23 Question 5: Team Interaction

    00:13:04 Question 7: AI Integration

    00:15:12 Question 8: Keep Your Team Involved

    00:17:48 Question 10: What You'll Learn

    Rate, Review, & Follow

    This episode is brought to you by Duct Tape Marketing.

    Struggling with marketing chaos?
    Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales.

    Ready to finish the year with a clear plan?
    Start the workshop & grab your free worksheet - https://dtm.world/clarity

    Want a second set of eyes on your strategy?
    Sara's offering a few free, year-end review sessions (limited capacity)

    Book your strategy call - https://dtm.world/yearend

    Show More Show Less
    23 mins
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