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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
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About this listen

 Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Trust, Storytelling, and the Future of Brands

    Trust, Storytelling, and the Future of Brands
    Oct 30 2025

    John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

    00:00 Introduction
    00:33 Meet Ernie Ross
    01:10 What Is Intangence?
    04:27 Trust as Brand Currency
    07:40 AI Can't Replace This
    10:56 Storytelling That Connects
    13:07 Ethics of Emotion
    14:32 Where to Start
    16:49 Questioning Reality
    18:35 Intangibles Drive Value

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    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    23 mins
  • Why Hope Is a Leadership Strategy

    Why Hope Is a Leadership Strategy
    Oct 29 2025

    Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations.

    00:00 Start
    00:33 Meet Julia Garcia
    01:10 Hope as a Habit
    02:32 Debunking Hope Myths
    04:37 Owning Your Own Story
    06:07 Reframing Your Identity
    07:47 Fighting Loneliness Together
    10:28 Practicing Hope Daily
    11:54 Hope in Business Culture
    15:06 The Release Exercise
    18:17 Realistic vs Unrealistic Hope
    20:09 Connect with Julia

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    21 mins
  • The Human Side of AI Branding

    The Human Side of AI Branding
    Oct 23 2025

    Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world.

    00:00:00 Introduction
    00:00:33 Meet Mark Kingsley
    00:01:14 AI vs. Human Branding
    00:04:45 Trust in the AI Era
    00:08:48 Storytelling That Works
    00:14:04 Brand OS Explained
    00:16:46 AI's Hidden Limits
    00:18:16 Small Business AI Strategy

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    Show More Show Less
    23 mins
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