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The Doula Darcy Podcast

The Doula Darcy Podcast

By: Darcy Sauers
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About this listen

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!2024 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Coaching Isn't Just for Athletes - It's a Business Game-Changer
    Nov 11 2025

    This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one?

    I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying.

    You'll hear:

    • Why coaching isn't just for athletes

    • How a good coach acts like a "spotter" in your business

    • The importance of trust, accountability, and confidence in coaching relationships

    • What coaching has meant for my business growth, and my clients'

    • Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes

    Whether you're new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they're doing.


    About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire.

    With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people.

    Darcy's super power is creating high-impact marketing strategies

    The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out.

    Learn more about her coaching programs here:
    https://douladarcy.com/doula-coach

    Follow her on Instagram here:
    https://www.instagram.com/thedouladarcy/

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    17 mins
  • The Real Work Behind a Successful Online Doula Business
    Nov 6 2025

    This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt.

    I talk about:

    • Why I'm temporarily closing my membership, My Doula Village

    • The real reason I'm not building a big team (and why you don't have to either)

    • What bro marketers get wrong, and what actually works

    • How entrepreneurship is really a journey of self-discovery

    • The power of getting in rooms (IRL or virtual) with people doing what you want to do

    Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things.

    🔗 Links & Resources:
    • Join My Doula Village before doors close:
      https://douladarcy.com/my-doula-village

    • Learn more about the Birth Worker Retreat (January 20–22, Clearwater, FL): https://douladarcy.com/the-birthworker-retreat

    • DM me on Instagram and tell me what part of this episode resonated with you:
      https://www.instagram.com/thedouladarcy/

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    21 mins
  • Why I Don't Do CEO Days
    Sep 24 2025
    Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business. Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation. She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth. 00:25 What is a CEO Day? 01:22 Introducing Island Days 02:12 The Importance of Taking Breaks 05:31 Business Retreats and Their Benefits 07:25 Practical Tips for Scheduling CEO Time 11:04 The Value of Community and Networking 18:54 Conclusion and Final Thoughts Join My Doula Village — Get in on the next Maine Doula Retreat! https://douladarcy.com/my-doula-village DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode. https://www.instagram.com/thedouladarcy/
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    21 mins
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