You Can't Build a High-Value Doula Business with Low-Value Decisions

In this candid and "slightly spicy" episode, Darcy challenges a pattern she's seeing across the doula industry: the constant search for the fastest, cheapest, and free-est way to build a doula business.

From low-cost trainings to DIY websites and free mentorship requests, she breaks down why this mindset is quietly sabotaging doulas and why it directly impacts their ability to attract paying clients.

This conversation isn't actually about spending more money. It's about understanding value, self-worth, and the connection between how you invest in yourself and how clients perceive (and pay for) your services.

• Why "cheap and fast" thinking is hurting your doula business
• The powerful mindset shift: viewing your business decisions through a client's lens
• How your willingness to invest impacts your ability to get hired
• The truth about low-budget websites and high-ticket services
• Why self-worth, not strategy, is often the real bottleneck
• How to start attracting clients who value and pay you well

Darcy shares a simple but eye-opening exercise:

Next time you see a post asking for the cheapest or fastest way to become a doula…
👉 Replace it with "childbirth education" or "birth preparation"

Would you recommend the cheapest, fastest option to a pregnant mom?

If not… why are you doing it in your own business?

"If you are not willing to invest in yourself, no one is going to be willing to invest in you."

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.

Prior to having her own 3 children and becoming a doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

Learn more at www.thedouladarcy.com

In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere, founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, and ultimately attract more clients.

• The difference between paid advertising vs. earned media (and why PR is so powerful)
• How to pitch yourself to local TV, radio, and publications
• Why doulas are perfect for "feel-good" media stories
• How to use holidays and awareness weeks (like Mother's Day & International Doula Month) for media opportunities
• What makes a strong press release + follow-up strategy
• The importance of building relationships with reporters and producers
• How one media feature can lead to major national exposure (even The Washington Post!)
• Why credibility + authority skyrocket when you're featured in media
• How to repurpose media appearances for social content and SEO
• Tips for on-camera confidence and interview prep
  
  
  

  Kristin is the founder of Gold Coast Doulas, a certified birth and postpartum doula, childbirth educator, podcast host of the Ask the Doulas Podcast, and co-author of Supported: Your Guide to Birth and Baby. With a background in public relations, she brings a unique and powerful perspective to helping doulas grow their visibility and impact.