The truth about B2B video? You’re doing it—but probably in the wrong place.

Tim Bradley (Founder of Pennant, video strategist, and former agency creative lead) joins Kate and Adam to talk about the most overlooked—and highest leverage—spot in your marketing strategy: the middle of the funnel.

In this episode:

• Why one video won’t solve all your problems

• The “Video Marketing Trifecta” every SaaS team should use

• Real talk on production value, gear, and what actually matters

• Tim’s favorite mid-funnel project and why it worked

• Lightning round: worst video advice, biggest myths, and where to start if you’ve got $0

Grab Tim’s Funnel-Focused Playbook (it’s ungated!) and start showing up where it counts.

🔗 Connect with Tim on LinkedIn

Spotify Podcast Description:

22 million views on a B2B white paper? Yep, you read that right.

This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just inform—they drive real business results.

Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.

🎯 Key takeaways:

• (09:52) Caroline's secret to white papers with massive reach

• (12:25) How to craft emotionally engaging B2B narratives

• (15:55) Proven strategies for maximizing content distribution

Marketers can’t stop talking about AI. But is it the future… or just a fancy way to cut corners?

In this spicy episode, Kate Campbell and Adam O. go all in on the hype vs. the hard truths of AI in marketing—no fluff, no fake gurus.

🎙 Key takeaways:

• (00:06) Nobody actually “gets” AI—and that’s OK.
• (01:00) How AI took podcast production from 6 weeks → 2 days.
• (03:26) Kick It or Keep It? Deep Seek, OpenAI drama, and AI-fueled stock chaos.
• (06:00) The one life task they wish AI could finally solve.
• (08:28) The harsh reality: AI won't save you from doing the work.
• (14:54) Huge AI traps marketers are sleepwalking into (👀 data security).
• (26:36) Adam’s exact workflow: how he built GPTs to automate campaigns, boost conversions, and stand out—without selling his soul.

If you're using AI—or just pretending to—this episode will challenge the way you think.

Tune in. Get real. And make AI your sidekick, not your crutch.