How does a whisky distillery bring 1,400 years of Anglo-Saxon history back to life?

In this episode of Fear Less, Do More, host Gill Hunter sits down with Dr. Chris Ferguson, Museum & Experience Director at Ad Gefrin — a groundbreaking cultural destination in Northumberland that blends an Anglo-Saxon museum, world-class whisky distillery, and community-led storytelling hub.

Discover how Ad Gefrin is reshaping what we know about Northumbrian history, uncovering the hidden role of women in Anglo-Saxon society, and revitalising a region through architecture inspired by ancient traditions, deep-rooted cultural heritage, and a passionate family business.

Whether you’re searching for insights on Anglo-Saxon history, whisky making, Northumberland tourism, heritage storytelling, or community engagement, this episode offers a powerful look at how the past can inspire a bold, creative future.

• Ad Gefrin: the fusion of Anglo-Saxon history and modern whisky distilling

• The overlooked stories of women in early medieval history

• How a family brought a cultural landmark to life

• Architecture inspired by Northumbrian heritage

• Why storytelling is essential to uncovering hidden histories

• Community engagement & seasonal traditions

• Sustainability and long-term impact in a family-run business

• 00:00 – Introduction to Ad Gefrin and Its Significance

• 07:09 – Uncovering the Role of Women in Anglo-Saxon History

• 12:00 – The Journey of Building Ad Gefrin

• 18:02 – Creating a Community and Cultural Hub

• 18:31 – Proudest Moment So Far

• 21:44 – What Is Whisky?

• 23:28 – About Corenkyn & Corengyst

• 27:48 – The Christmas Goats

• 30:09 – Future Aspirations and Hidden Histories

• Ad Gefrin Website

• Chris Ferguson on LinkedIn

• Gill Hunter on Square One Law

• Square One Law

• ‘Fear Less, Do More’ Podcast

• If you liked this episode, you may also enjoy this one

This podcast was produced and recorded at Flamingo Heights Podcast Studio 🦩
https://www.flamingoheights.co.uk/

For any enquiries or feedback regarding this podcast, email marketing@squareonelaw.com with the subject 'PODCAST’.