The Discount Trap: How to Shield Your Brand from Price Wars cover art

The Discount Trap: How to Shield Your Brand from Price Wars

The Discount Trap: How to Shield Your Brand from Price Wars

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This week on Buffering, we are exploring how brands can strategically recover (and avoid) the discount trap, as well as the psychological forces at play as consumers shift from deal hunting to genuine brand connections. Join Zack and Gabe as we break down why constant price cuts erode brand value and how deep discounts attract transactional shoppers instead of loyal fans.

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