Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution.

In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned.

THE HARD TRUTH ABOUT MISSED CALLS:

• 75-80% of callers don't leave voicemails—they just call the next contractor
• If you wait 5 minutes to respond, conversion rates drop 10X
• Waiting 30 minutes? You're essentially talking to a cold lead (100X harder to convert)
• Responding within 1 minute increases conversions by 398%

REAL NUMBERS FROM A REAL CONTRACTOR: Ryan breaks down how one septic contractor was missing 10 calls per month, costing him $28,000-$30,000+ annually in lost revenue. That's money walking out the door simply because the phone wasn't answered.

THE SOLUTION: AI VOICE AGENTS Unlike basic voicemail or complicated website chatbots, AI voice agents specifically handle incoming phone calls when you're busy on a job site, with another client, or after hours. These aren't the robotic systems from 10 years ago—modern AI voices sound natural, understand context, and represent your business professionally.

WHAT YOU'LL LEARN:

✅ Why speed-to-lead is now measured in seconds, not minutes

✅ The psychology of why customers won't wait for callbacks anymore

✅ How AI voice agents qualify leads and move them through your sales process ✅ Real ROI calculations for contractors of different sizes

✅ Simple implementation (can be done in about a week)

✅ How to customize AI to match your business culture and voice

WHO THIS IS FOR: Established contractors generating $500K+ annually who are investing in marketing but frustrated by missed opportunities when calls go unanswered. If you're paying for leads through Google, Facebook, or other channels, this is critical.

TAKE ACTION:

🔹 Try the AI Voice Agent Calculator: aivoiceforcontractors.com

🔹 Schedule a Strategy Session: remodelingmarketingteam.com/get-started

🔹 Call for Consultation: 888-350-7859

Whether you're a remodeling contractor, septic service, HVAC company, or any home service business, this episode reveals why answe

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Episode Description:

There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table.

Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compromise.

In this episode, we're diving deep into how to position your remodeling company as a leader in green building and use your eco-friendly practices as a powerful marketing advantage.

What You'll Discover:

🌱 The Marketing Opportunity in Sustainable Remodeling

• Why eco-conscious consumers represent a loyal, high-value market segment
• How environmental responsibility has become non-negotiable for today's homeowners
• The difference between surface-level claims and authentic green building practices

🏗️ Materials and Methods That Matter

• Reclaimed wood and recycled materials
• Low-VOC paints and Green Guard certified finishes
• FSC-certified timber and eco-friendly insulation
• High-efficiency HVAC systems and energy-saving construction techniques
• Deconstruction vs. demolition strategies
• Water-saving fixtures and waste management systems

💡 How to Connect With Eco-Conscious Homeowners

• Being transparent about material sourcing
• Explaining long-term value (utility savings, improved health outcomes)
• Offering incentives for sustainable options
• Educational content that positions you as the expert
• Why this audience is extremely loyal and values-driven

📖 The Power of Storytelling

• Why "stories sell, facts tell"
• How to share your company's "why" behind green practices
• Demonstrating real impact through customer testimonials
• Building trust through clarity and consistency

🏆 Certifications as Marketing Assets

• LEED (Leadership in Energy and Environmental Design)
• Energy Star certification
• Green Guard certification
• FSC (Forest Stewardship Council)
• How to promote these credentials across all marketing channels
• Educating homeowners on what certifications actually mean

🎯 Brand Alignment Strategies

• Using consistent eco-themed visuals and language
• Sharing behind-the-scenes sustainability efforts
• Hosting community events focused on green building awareness
• What to avoid: greenwashing and generic content

📸 Showcasing Your Green Projects

• Before and after transformations highlighting sustainable materials
• Video testimonials focused on health improvements and energy savings
• Case studies that walk through your eco-friendly process
• Content that proves expertise AND inspires new clients

Key Takeaways:

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most.

In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from a bootstrap startup to a company handling luxury remodels and multi-million dollar custom homes.

Guest Bio: Chris Mousley is the founder of Crossbeam Builders, a custom home and luxury remodeling company based in Park City, Utah. Since 2010, Chris has built a reputation for exceptional craftsmanship paired with transparent communication and client-focused service. His company serves the resort community with projects ranging from high-end bathroom remodels to multi-million dollar custom homes.

Show Notes with Timestamps:

[00:00] Introduction and welcome

[00:29] Chris's background and founding Crossbeam Builders in 2010

[00:58] The service vs. craftsmanship paradox in construction

[02:00] Why client relationships matter as much as the end product

[02:28] Building a business around connection and service

[04:29] What successful projects look like: high fives and five stars

[06:11] Early painful lessons: end-of-project negotiations

[07:01] The importance of setting boundaries with clients

[08:23] Biggest risks in the first five years

[08:49] Bootstrap startup challenges and cash flow management

[09:43] The $40K lesson: having financial lifelines

[11:18] Transitioning from technician to systems thinker

[12:13] Implementing QuickBooks and early business systems

[12:45] Learning about Gantt charts and project scheduling

[14:14] The biggest game-changer: transparent scheduling

[15:15] The power of daily logs and documentation

[17:03] Maintaining quality across diverse project types

[18:20] Managing remote projects through technology

[19:42] The importance of owning problems and finding solutions

[20:26] Key metrics: job costing and overhead understanding

[22:09] Adopting new technology and AI in the business

[23:20] Using AI for research and client communication

[24:50] Challenges with adopting

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA