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In this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge.

They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design.

Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Santi breaks down why good, optimized websites convert — and pretty ones often don’t.
• He shares how learning SEO, design, and development together creates a complete skill set for developers and his tips along his self-taught journey in web development.
• Discover through Santi’s experience why collaboration between designers and developers is key in preventing digital disasters.
• Learn how WordPress, Elementor, and Hello Theme make life easier for devs and clients.
• A 30% lift in conversions? Santi proves data-led redesigns actually work.

Episode Links:

🔗 Santi’s LinkedIn
🔗 Optidge Web Development Services

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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In this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry.

Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach.

His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.

Episode Highlights:

• Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.
• Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.
• Learn the difference between coaching and mentoring, and how Dan approaches both.
• Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.
• Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.

Episode Links:

🔗 Dan’s LinkedIn
🔗 BuildWitt

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned.

With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build partnerships that last. From tactical frameworks like Optidge’s 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.
• Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.
• Hear real examples of recovering strained client relationships through transparency and strategy.
• Discover how UGC, offer testing, and full-funnel tracking power Optidge’s high-performing Meta ads.
• Find out how Optidge’s pod model blends expertise, mentorship, and client care into every campaign.

Episode Links:

🔗 Joe’s LinkedIn
🔗 Optidge Paid Social Services

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.