Many practice owners invest in dental marketing expecting it to drive growth, but what happens when the leads don’t turn into actual patients? In this episode of The Advisor’s Table, we sit down with Luke Infinger, CEO and Co-Founder of HIP Creative to break down why marketing alone isn’t enough. From the connection between clicks, calls, and appointments to the biggest misconceptions around hiring a marketing agency, this conversation uncovers where most practices go wrong and what to fix first.

Additional Resources:

Luke Infinger

HIP Creative

Free Growth Session

Front Desk Secrets

Advisory Services

In this quarterly bonus episode, we break down the latest trends shaping the healthcare M&A market. While healthcare M&A activity remains strong, buyers are becoming more selective, the cost of capital is rising, there’s increased private equity scrutiny, and deal structures are evolving. Michael and Brian cover what today’s buyers are evaluating. If you’re planning on exploring a partnership or simply want to understand your practice or business value in today’s market, this episode provides a clear, up-to-date perspective on where healthcare M&A stands in the first quarter of 2026.

Why is it important to start thinking about a valuation even if you’re unsure about selling? Understanding the value of your business early can help you plan strategically for the future. In this episode of the Advisor’s Table, Brian and Michael sit down with 7 Pillars’ Madi Little to hear about her role as Director of Transaction Success. She breaks down how valuations actually work, what drives value in a business or practice, and the key factors buyers are really looking at. This episode will give you a clear understanding of valuations and what owners should know well before going to market.

In this episode of The Advisor’s Table, we explore how dental practice owners can reduce costs, improve operational efficiency, and strengthen their practices through strategic partners like ELITE Dental Alliance. Brian and Michael sit down with Vice President of Vendor Partnerships, Brian Corder, and Vice President of Member Engagement, Amanda Smith, to break down how these partnerships work and why more practices are leveraging them to streamline operations and enhance patient care. If you’re a dental professional looking to run a more efficient, cost-effective practice, the episode is packed with practice insights.

Are you thinking about selling your business or partnering with a strategic buyer but unsure where to start? In this episode of The Advisor’s Table, we answer a common question: Why should I hire an M&A advisor? We break down what an advisor or broker can provide, how they add value throughout the process, and when it makes sense to start the conversation. Whether a business transition is on the horizon or you’re simply exploring your options, this episode offers clarity on what the right guidance can mean for your outcome.

Behind every healthcare provider is a network of businesses that help make care possible. In the final part of this series, we focus on the businesses that support healthcare practices, including IT, cybersecurity, and marketing. We discuss why private equity continues to be drawn to these businesses, what drives value in this space, and the outlook for healthcare service businesses as we head into 2026. This episode offers insight into an often overlooked, but increasingly important, segment of the healthcare ecosystem.

With the right market insight, business owners can plan strategically for what’s ahead, whether it’s growth, a practice transition or another goal in mind. In part two of this three-part series, our conversation broadens from dentistry to other provider-led businesses, including veterinary, aesthetics and dermatology, and eyecare. We explore what’s driving interest from strategic buyers in these sectors, key similarities and differences, and what practice owners should understand as we look ahead to 2026.

Even if you’re not considering selling or transitioning your business right now, staying informed about the market can be a powerful strategic advantage. In the first episode of this three-part series, Brian and Michael take a seat at the table to share what’s next for DSOs and the evolving deal environment in the dental industry.

Not a dental professional? Stay tuned for part two.