What if the real problem isn't that people aren't going out... it's that they've stopped showing up for life?

Across the board, Americans are spending 50% less time at social events than they did two decades ago.

For young adults aged 15 to 24, the drop is even steeper at 70%.

But this isn’t just a change in weekend habits. It’s a warning sign.

People are choosing isolation over interaction, and it’s bleeding into every area of society—including your business.

In this episode, Ethan and Justin expose how cultural shifts are reshaping the way we connect. Screens replaced shared experiences. Safety fears replaced spontaneity. And health trends dismantled the old party culture. If your business relies on people showing up, engaging, or believing in something bigger than themselves, you need to hear this conversation.

• How to pivot your business when society checks out

• How to use AI to reveal what unites your best customers

• How to create real-life communities that people crave

• How to outmaneuver cultural shifts before they silence your brand

• How to replace entertainment with purpose and still win

• Why are young people withdrawing from social life?

• What role did screens and streaming really play in this shift?

• What’s replacing traditional social gatherings?

• How can businesses adapt to a culture allergic to in-person interaction?

• What does this signal for brands that rely on loyalty and engagement?

Listen now. Make your move. Build momentum. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And if this episode hit a nerve, share it with someone who needs to hear it.