Selling makes a lot of people feel uneasy. I get it completely. For years I felt the same way every time a sales conversation came around.

The scripted pitches everywhere you look. The fake countdown timers. The objection-handling traps designed to push people over a line they didn't really want to cross. All of it leads to following a process instead of having a real conversation with another human being.

In this episode I share how my whole approach to selling shifted during a coffee break at my coaching accreditation back in 2015, and how that one moment grew into the framework I now run across every sales conversation in my business.

What we cover...

• Why so much sales training creates the ick in the first place
• The real difference between coaching, training and mentoring
• The accidental coffee break that birthed Selling Without Selling
• What Scripture form the Bible, particularly, Mark Chapter 10 Verse 51 taught me about sales conversations
• The first three questions of my framework, including why step three is where the gold sits
• How fake scarcity and manufactured urgency destroy trust faster than anything else
• A Facebook ad I saw this week that demonstrated everything wrong with manipulation tactics
• Why I close around 90% of my sales calls today without using any script

Resources mentioned...

• Simplify the Funnel (signed hardback copy): https://www.simplifythefunnel.com
• Selling Without Selling video training: http://www.sellingwithoutselling.com
• The Hodges Net community and training library: https://www.hodgesnet.com

Find out about the next live event: https://www.simplifysummits.com

Resources, articles and the email newsletter: https://www.anthodges.com