Roger Dooley is an internationally recognized author, keynote speaker, entrepreneur, and expert in neuromarketing and behavioral science. His books include Friction, Brainfluence, and The Persuasion Engine, which examines how artificial intelligence is making sophisticated behavioral science tools accessible to businesses of every size.

We explore how most human decisions happen beneath conscious awareness and why effective persuasion requires more than listing features and benefits. Roger explains how AI can analyze customer behavior, strengthen marketing messages, simulate eye-tracking research, and provide insights based on the work of leading behavioral scientists. He also shares practical ways to improve AI responses, including providing detailed context, asking the model to identify missing information, requesting a stronger version of the original prompt, and comparing answers across multiple platforms.

Roger also challenges the belief that AI cannot understand emotion. While it does not experience empathy, it can often predict emotional reactions and help organizations communicate difficult decisions with greater care, clarity, and awareness.

The Biggest Helping: Today’s Most Important Takeaway

AI understands emotion and empathy better than many people realize. Used ethically, it can help us communicate and persuade more effectively while guiding people toward choices that genuinely serve them.

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Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Spotify and YouTube to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• The Persuasion Engine
• Brainfluence
• Friction

Produced by NOVA

Phil Cousineau is a writer, teacher, filmmaker, storyteller, cultural historian, and the author of more than 40 books, including The Art of Pilgrimage and The Hero’s Journey. Drawing on decades of studying mythology, working with Joseph Campbell, consulting for major film studios, and leading journeys through Greece, Phil joins us to explore his newest book, The Wisdom of the Odyssey: 24 Life Lessons from Homer’s Epic.

We examine why The Odyssey has remained relevant for nearly 3,000 years and how it can serve as a map for navigating trauma, identity, relationships, and healing. Phil reframes Odysseus as a wounded soul trying to find his way home and shares lessons about seeking mentors, reclaiming our personal stories, welcoming unfamiliar ideas, and listening deeply to the people we love. He also explains why ancient stories help us recognize that our pain is not unprecedented and why wisdom begins when we look beneath the surface of our experiences.

The Biggest Helping: Today’s Most Important Takeaway

Go deeper into the stories, relationships, and experiences that move you. Ask what wisdom and hidden meaning they contain, then listen closely enough to hear the answer.

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Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Spotify and YouTube to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• The Wisdom of the Odyssey
• The Art of Pilgrimage
• The Hero’s Journey: Joseph Campbell on His Life and Work

Produced by NOVA

Richard Moss is an internationally respected teacher, author, and visionary thinker who has spent nearly five decades exploring human consciousness, presence, and what he calls radical aliveness. After a spontaneous state of illumination ended his career in emergency medicine, he devoted his life to helping people understand how their thoughts shape their emotional experience and how awareness can reconnect them with a deeper sense of self.

In our conversation, Richard explains the framework behind his book, The Mandala of Being: Discovering the Power of Awareness. He describes how the mind pulls us into stories about the past, fears about the future, and judgments about ourselves and others. By returning to the present moment, we can observe those patterns without becoming controlled by them.

We also explore why resisting fear often gives it more power. Richard shares how meeting difficult emotions with attention, softness, and curiosity can turn fear into aliveness and help us respond to life from a place of love rather than reactivity.

The Biggest Helping: Today’s Most Important Takeaway

You have a divine spark within you, and you are not the victim of your mind. Before speaking or reacting, pause and ask, “What does love want right now?”

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Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Spotify and YouTube to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• The Mandala of Being: Discovering the Power of Awareness on Amazon
• Richard Moss’s Official Website

Produced by NOVA