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The Daily Dose of Digital

The Daily Dose of Digital

By: James Gray
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The Daily Dose of Digital Podcast is here to share exciting news stories, traverse trends, navigate through the noise and dive in to the dynamic world of digital marketing and tech.


This podcast is hosted by James Gray who, with nearly 25 years experience in marketing, over 20 of those spent with a digital focus, has witnessed firsthand the industry's evolution and has, in some way, shape or form, experienced most of the technological advancements and game-changing innovations.


James has worked both in-house and agency digital marketing leadership roles, where his focus is on partnering with clients to create impactful omni-channel digital experiences, merging creativity with technology to deliver exceptional results and drive business growth, embracing the ethos of being more than just a service provider, but a true partner in innovation. 


This podcast is an extension of that mission. Here, we'll explore topics like AI regulation in marketing, the transformative power of composable DXPs, and the intricacies of SEO and UX design. Each episode is a blend of headline news, analysis, practical advice, and insights from across the digital marketing space. 


Whether you're a seasoned marketer, a tech enthusiast, or someone curious about the digital world, this podcast is for you. We're here to stay on top of the complexities of digital, one episode at a time. So join us on this journey and let's dive into the fascinating world of digital marketing together.



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James Gray Economics Marketing Marketing & Sales Politics & Government
Episodes
  • The Marketers' Guide to Crafting Perfect Prompts for ChatGPT

    The Marketers' Guide to Crafting Perfect Prompts for ChatGPT
    Jan 5 2024

    I was really humbled this week to find that Jonathan Corley (Director of Experience Strategy, Customer Transformation at Sitecore) had recognised my Ultimate Guide to Generative AI for Marketers on his list of the Top 20 Sitecore assets for marketers and digital experience strategists, alongside some really fantastic assets from some of the leading voices in the DX community. One of the key sections in this eBook is a range of advice on crafting perfect prompts for ChatGPT, so I am summarising it here for you in this episode, which you can refer to and share with colleagues as you need.


    You can get the full article here: https://www.linkedin.com/pulse/marketers-guide-crafting-perfect-prompts-chatgpt-daily-james-gray-6mh9e


    You can get my eBook here: https://www.dropbox.com/scl/fi/kjrvsoqqfd7ocfj61u36a/Ultimate-Guide-Gen-AI-James-Gray.pdf?rlkey=ww7meji4fow6fkyhi1mr2fzex&dl=1


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    14 mins
  • Oh go on then... Here's some Trends & Predictions for Digital in 2024 & beyond!

    Oh go on then... Here's some Trends & Predictions for Digital in 2024 & beyond!
    Jan 4 2024

    It's that time of year (well, actually I might be a bit late to the party) where everyone is outlining their predictions & trends for the new year ahead. It would be remiss of me not to hop aboard the bandwagon. Whilst I think we all know the headlines are choc-full of Gen AI (including the regulation of AI which I wrote about and spoke about on this podcast previously), there's some other interesting trends in there to be aware of.


    With this in mind, I thought it would be good to share some highlights and key findings from a recent Gartner report, with their predictions on 2024 and beyond. This episode digs into these trends.


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    7 mins
  • Is Meta's Ad-Free Subscription counter-intuitive?

    Is Meta's Ad-Free Subscription counter-intuitive?
    Jan 3 2024

    In the tail-end of last year, Meta began a bold foray into a no-ads subscription model in Europe, setting a precedent for social media platforms. For around £10 a month, users can navigate Facebook and Instagram without the interruption of ads. This move is partly in response to evolving European privacy regulations, but it's also a nod to the growing global concern over data privacy. The move reflects a broader shift in the digital landscape and raises questions about the future of online advertising and privacy.


    In this episode we explore what this could mean for marketers and what the wider economic impacts could be. Full article can be found here.



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    7 mins

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