Send a text

We map out how an all‑Australian roster and identity will anchor a traditional summer baseball team in a fast‑growing corner of North Carolina, from stadium upgrades to merch drops to a fan‑first ticket plan. We share timelines for the name reveal, explore Aussie voices on the mic, and double down on service over hype.

• stadium renovations with turf, grandstands, and bathrooms
• growth around the ballpark and walkable postgame options
• Australian head coach with local assistant hires
• potential Aussie broadcasters and TV carriage to Australia
• name finalized, trademarks in motion, early merch strategy
• uniforms, colors, mascot, and theme‑night partners
• two‑market merch plan for locals and Australian fans
• ticket approach focused on fairness and service
• benchmarking ambition while keeping baseball traditional
• rapid‑fire fan questions and community tone

Make sure you guys pay attention to the socials, which by the way, what are the socials as of right now? … they’re just Zebulon baseball team for now … Instagram and TikTok are our biggest ones, but we’re on all of them at this point
Make sure you hit the subscribe button on all of the socials for the Data Chronicles, YouTube

Support the show

Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles

Send a text

We sit down with GM Caleb Whittimore to unpack how an all‑Australian roster, a fresh brand, and a $10 million renovation will turn Zebulon’s park into a fan‑first summer home. From turf and new concessions to playgrounds and concerts, we map the vision and the work underway.

• why a blank‑slate franchise unlocks bold choices
• Caleb’s path from scouting and coaching to GM
• the five team name finalists and what they signal
• the case for an all‑Australian roster in the CPL
• recruiting through Osball and valuing culture fit
• renovations that cut capacity and boost comfort
• turf, new bathrooms, premium refresh, video board
• a year‑round playground for families
• Aussie food concepts from meat pies to kangaroo
• plans for concerts, boxing and community events
• long‑term district development around the stadium

Before you go, make sure you hit the subscribe button, make sure you hit the likes, make sure you share this episode with one more person

Support the show

Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles

Send us a text

I sit down with owner Dave Heller to explore how a minor league team can put community first, build smarter partnerships, and use brand identity to invite more people into the ballpark. Kelly Robinson then drops a rapid tour of Quad Cities sports history from early leagues to Modern Woodmen Park.

• why the team serves the community, not the other way around
• free flu shots, NICU funding, Camp Hope, and Family Connects support
• Bandit Scholars program as the largest scholarship effort in MiLB
• daily fan engagement and greeting every guest at the stairs
• deep partnership with the Kansas City Royals and upgraded facilities
• Copa identities and the success of Mr. Celery and Señor Apio
• rebrand lessons from Modesto: listening sessions and local designers
• the rise of multiple identities to reach new fan segments
• vision to build a ballpark from scratch with new ideas
• rapid-fire favorites: walk-offs, fireworks, and a candy-drop helicopter
• Kelly’s history segment: Tri-Cities teams, NBA and NFL roots, and Babe Ruth at Browning Field

If you are loving the show guys make sure that you hit the subscribe button leave us a quick review and follow along for more behind the scenes content.

Support the show

Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles