Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower podcast, host Roz Chandler speaks with Saskia Marjoram, founder of Saskia's Flower Essence. They explore the emotional significance of flowers, Saskia's journey from floristry to creating flower essences, and the profound impact these essences can have on emotional wellbeing. Saskia shares her experiences, insights on building a sustainable business, and advice for those looking to pursue unconventional paths in their careers. The conversation highlights the importance of intuition, passion, and the healing power of nature.

Takeaways

• Flowers have both economic and emotional value.
• Saskia's career has always revolved around flowers.
• Flower essences are distinct from essential oils and serve emotional needs.
• Personalized blends can address specific emotional challenges.
• Saskia emphasises the importance of intuition in her work.
• Building a business around flower essences has been rewarding.
• Trusting your instincts can lead to unexpected opportunities.
• Emotional balance can be achieved through the right flower essences.

You can visit Saskia's website here and view her Instagram here

First Tunnels, leaders in domestic and commercial product tunnels.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the significance of December in gardening, emphasizing the importance of preparation and reflection for the upcoming growing season. She shares practical tips for caring for plants, protecting wildlife, and planning for future business goals. The conversation encourages listeners to take a moment to appreciate their gardens and consider their strategies for the next year.

Key takeaways

December is a crucial month for flower growers.
It's time to plan for the next growing season.
Check on perennials and autumn plantings regularly.
Protect tender plants from winter weather.
Assess garden structure and make necessary adjustments.
Conduct a seed audit to prepare for planting.
December is a good time for bulb planting.
Support wildlife by leaving perennials standing.
Plan your business strategy for the upcoming year.
Take time to reflect on your gardening goals.

Click here to be one of the first to get the information about our 2026 Cut Flower Festival.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the journey of transitioning into flower farming. She emphasizes that this transition is a gradual process that requires careful planning, understanding financial realities, and building a brand. Rosalind shares insights on the importance of time in farming, the necessity of trial and error, and the significance of marketing and business management. She encourages aspiring flower farmers to learn from others, build their story, and create strong foundations before fully committing to the profession. The episode concludes with a reminder that transitioning is a strategic choice that allows for growth and sustainability in the flower farming journey.

Takeaways

• Transitioning into flower farming is a journey, not a leap.
• Understanding your financial needs is the first step.
• Flower farming involves more than just growing flowers.
• Building a brand takes time and effort.
• Your story is a powerful tool in marketing.
• Healthy plants and soil take time to develop.
• Trial and error is essential in finding your niche.
• Marketing is a significant part of running a flower farm.
• Community support is vital for success in farming.

To be one of the first to find out about our new Career Change course which is launching early 2026 please click here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection