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The Credibility Minute

The Credibility Minute

By: Jen deHaan
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About this listen

The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators, or necessarily playing the "influencer" and/or algorithm gamble. You just want to build some trust and authority online so your potential clients can learn about you. Each episode delivers one focused idea in just a few minutes. Most consultants and professional services providers know they should be more visible online. You've thought about video, maybe you've considered starting a podcast. But the whole thing feels overwhelming, time-consuming, and honestly a little awkward. The Credibility Minute is the micro-podcast for you. Each episode delivers one focused idea in just a few minutes (always 5 minutes or less). Just practical insight you can use immediately, delivered daily, that gets right to the point. Stack these episodes with your favourite micro-podcasts every morning. You'll learn what actually builds authority with the clients you want to reach. Why most content advice is built for a different audience. How to show up on camera and sound like yourself. And how to create visibility without sacrificing your entire calendar to content creation. Where to put it all online so people can find you. Hosted by Jen deHaan, founder of StereoForest Studio, a production house that helps consultants and professional services providers create content that helps build your credibility. New episodes drop every weekday. Subscribe and get smarter and more efficient about your visibility online.Copyright 2026 Jen deHaan Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 37 - Why "sounding natural" is actually a performance
    Mar 10 2026

    We all want to sound "natural" on the microphone, but we rarely define what that means. True naturalness—like how you speak in your kitchen—often doesn't translate well to a podcast or business presentation.

    "Natural" is not a fixed state; it is a performance adapted to context. We learn these behaviors by modeling others we have seen in interviews or on stage. Paradoxically, when you try too hard to sound natural without a plan, you often sound forced. The solution is intentionality. By practicing specific delivery techniques like pauses and pacing, you internalize the performance until you can truly relax into it.

    In this micro-episode:

    1. Why your "kitchen voice" isn't necessarily "right" for your podcast
    2. How context dictates what feels natural to the listener
    3. How to use intentional practice to achieve your sound

    Resources: Find more episodes and subscribe at stereoforest.com/minute.

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    4 mins
  • 36 - Leaning into the unexpected "happy accidents"
    Mar 9 2026

    Solo podcasters often rely too heavily on editing after the fact. We have the luxury of editing out mistakes, but in doing so, we often remove the best parts of the show.

    In improv, the most interesting moments are often the "happy accidents"—strange analogies or unexpected confessions that arrive from nowhere. When you bail on these moments to "fix" the recording, you rob the listener of the feeling of discovery. Your audience wants to hear the real you, and that often exists in the unscripted, slightly imperfect moments.

    In this micro-episode:

    1. Why "happy accidents" create depth in your content
    2. How over-editing makes you sound rehearsed and robotic
    3. The "Pause and Follow" technique: Why you should explore a tangent before cutting it

    Resources: Find more episodes and subscribe at stereoforest.com/minute.

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    Not Yet Known
  • 35 - The "one person" visualization technique
    Mar 6 2026

    We often assume our audience is full of harsh critics asking, "Why is this person doing this?" In reality, the person who clicked play just hopes you can answer their question. Whether they are looking for dog training tips or an explanation of a complex building regulation, they are rooting for you to make sense of it for them.

    Because podcasters cannot see their audience, we must make educated guesses. A powerful strategy is to visualize a specific person... like a past client, a version of yourself from five years ago, or someone who asked a question at a conference. When you talk to a specific person, your energy shifts from trying to impress critics to being genuinely useful.

    In this micro-episode:

    1. Why your listeners are not judging you as harshly as you think
    2. The "Fitness Class" analogy for audience expectations
    3. How to visualize a specific listener to focus your vocal energy

    Resources: Find more episodes and subscribe at stereoforest.com/minute.

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    3 mins
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