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The Creative Drive Audio Podcast

The Creative Drive Audio Podcast

By: RACER Podcasts
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About this listen

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.Copyright 2025 All rights reserved.
Episodes
  • Drifting, Movie Stunts & Life on the Edge: Zee Kennedy
    Dec 9 2025

    Stuntwoman. Drifter. Formula DRIFT Prospe competitor. Content creator. Zandara Zee Kennedy has done it all—and she’s just getting started.

    From jumping off buildings in blockbuster movies like Deadpool and X-Men to mastering precision drifting on tracks across North America, Zee shares her journey of taking risks, chasing her passion, and building a career in stunts and motorsports. In this episode of Creative Drive, we dive into: How Zandara turned stunt work into a career in drifting The realities of racing, car builds, and self-funded adventures Lessons learned from Formula DRIFT and working in the film industry Her passion project combining travel, cars, and culture Tips for women breaking into motorsports and stunts If you’ve ever wondered what it takes to live life on the edge—on set or behind the wheel—this is your front-row seat.

    Follow Zee Kennedy: Instagram: https://www.instagram.com/zeedrives/ https://offers.racer.com/subscribe for RACER+ and magazine offer!

    Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts.

    #Zeedrive #RACER #stuntwomen #formuladrift #drifting #CreativeDrivePodcast #CarCulture

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    1 hr and 12 mins
  • From Need for Speed, Speedhunters to Race Service: Rod Chong
    Nov 25 2025

    Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Service — for a deep, inspiring conversation on creativity, AI, motorsports, and building world-class teams. Rod shares the story of his winding creative journey: from art school to music videos, into video-game culture, to launching the globally influential Speedhunters, and now shaping the future of automotive culture at Race Service. - Why not giving the answer makes teams stronger - How Race Service built its “creative squad” model - The power of authentic community in the car world - The coming wave of AI disruption — and why humans still matter more than ever - The future of motorsport entertainment and augmented reality - The shrinking gap between sim racing and real-world driving - How creatives can stay inspired and avoid burnout - The skills young (and stalled) creatives really need today If you’re a creator, filmmaker, motorsport fan, or someone navigating the fast-changing world of AI and culture — this one is for you. Rod Chong is the former Creative Director for Need for Speed, founder of Speedhunters, and now Partner & Chief Creative Officer at Race Service, where he blends automotive culture with art, fashion, film, and technology. He’s worked with Ferrari F1, Porsche, AMG, McLaren, Michelin, and more. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACERCreatorAwards #RACER #RACESERVICE #CreativeDrivePodcast #CarCulture

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    1 hr and 21 mins
  • F1 Movie: An Opportunity Of a Lifetime - Erich Joiner
    Nov 11 2025

    Learn more: awards.racer.com https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture**

    On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**.

    Erich shares the *untold behind-the-scenes story* of working on the new **Formula 1 movie** with **Brad Pitt**, **Lewis Hamilton**, and **director Joseph Kosinski (Top Gun: Maverick)**. From building and driving an **LMP1 Le Mans car converted into a camera car** to filming during real Formula 1 races at Silverstone and IMSA races at Daytona, Erich reveals how they captured the most realistic racing footage ever put on screen — and what it was like working under tight FIA windows with hundreds of thousands of fans watching.

    We also dive into his creative journey — from directing iconic car commercials to turning his love of coffee into an award-winning global brand.

    If you’re passionate about filmmaking, motorsports, or the creative process behind big ideas, this episode is a must-listen.

    🎙️ **In this episode:**

    * How Erich Joiner helped shoot the Brad Pitt F1 movie * Building a 235-mph LMP1 camera car for real racing scenes * Working with Mario Andretti, Lewis Hamilton, and Jerry Bruckheimer * How the FIA gave Hollywood 11-minute windows to film at live F1 events * The art of blending real racing with cinematic storytelling * From director to coffee entrepreneur: the story of GoodboyBob Coffee

    🚗 *The Creative Drive* is presented by **RACER** — the home of motorsports culture, creators, and innovation.

    👉 **Subscribe** to The Creative Drive for more conversations with the most creative minds in automotive, motorsport, and media. 🎧 Available on Spotify, Apple Podcasts, and YouTube.

    #CreativeDrive #RACER #ErichJoiner #BradPittF1Movie #Formula1 #Filmmaking #Motorsport #JosephKosinski #JerryBruckheimer #CarCulture #BehindTheScenes

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    1 hr and 40 mins
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